Social Media Manager - Ashleigh & Burwood

Ashleigh & Burwood is a British home fragrance brand with over thirty years of heritage, a loyal customer base, and a genuine warmth that runs through everything they make. They bring a little joy into people's homes every day, and they're looking for someone to help them tell that story better.

They need a creator who can build strategy, shoot and edit content, write captions that actually land, and take full ownership of how the brand shows up online - you'll be the person who understands the brand tone and keeps things consistent across every channel.

This is a close-knit team of around thirty people, where everyone mucks in, they are looking for a true collaborator to join them.

What you'll be doing

Content and social

• Build and own our Instagram, TikTok and Facebook strategy, aligned to our brand, products and commercial goals

• Create a mix of Reels, carousels, Stories, product demos, lifestyle content and behind-the-scenes posts

• Be happy to be in front of the camera as well as behind it

• Plan and run photoshoots, including styling and art direction

• Write captions that feel on-brand, natural and actually convert

• Use Canva and other tools to produce strong visual content

• Adapt content across platforms intelligently, not just duplicate posts

• Track performance and translate it into clear recommendations

  Community and UGC

• Respond to comments and messages in a way that builds real community

• Source and repurpose user-generated content with proper permissions

• Manage affiliate relationships, briefs and content reviews

• Brief small-scale creator and influencer partnerships where relevant

  Campaigns and commercial

• Lead social content for key commercial moments: Christmas, Black Friday, Mother's Day, new launches and gifting seasons

• Support Meta advertising including boosted posts, campaign creative and performance reviews

• Deliver monthly reports that actually mean something: reach, engagement, traffic, follower growth and commercial contribution

What we're looking for

• 5+ years in a social media or digital marketing role, ideally in FMCG, beauty, fragrance, home or wellness

• A genuine content creator, someone who can shoot, edit and post Reels without waiting to be asked

• Confident copywriter with a natural, engaging tone to write social media captions for a wide demographic

• Working knowledge of Meta Business Suite is beneficial

• Self-starter. You take direction well, but you don't need hand-holding

• A team player in the true sense, not just on paper. This is a small, collaborative company and everyone helps solve problems

• Familiarity with Klaviyo or a similar email platform is a nice bonus.
  

Salary: £40,000-£50,000 depending on experience

Logistics: West Molesey (near Hampton Court) - 3 days a week in the office / 2 days a week WFH

Perks: 

 extra day off for your birthday

 generous staff discount

✨ staff sales

 health insurance through Medicash

The successful candidate will have the right to work in the UK.