Systems Integration Lead

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

A key leadership role within MindShare’s Ford Media team, the Systems Integration Lead is responsible for shaping and driving the media strategy in alignment with Ford’s Business Solution and electrification vision. This role is integral in ensuring media plays a proactive role in future-proofing Ford’s data, analytics, and automation capabilities while delivering on Ford’s short-term sales goals.

The successful candidate will act as a strategic partner across WPP and Mindshare teams, including media strategy, analytics, channel activation, creative, and automation, ensuring that Ford receives best-in-class media support that is both future-focused and results-driven

.

Specifically, you will:

• Provide strategic oversight for digital transformation projects, identifying operational and technological gaps and developing comprehensive plans to address them
• Lead stakeholder engagement, driving alignment and adoption of new data, analytics, and automation initiatives across Ford’s media ecosystem
• Own the roadmap for integrating automation tools that enhance analytics-driven decision-making within the digital activation team
• Develop and oversee the implementation of a scalable automation strategy to drive efficiencies in campaign execution, reporting, and optimisation
• Steer the adoption of MindShare’s media planning tool (MAP), ensuring adherence to data best practices while facilitating training and support
• Lead integration of advanced analytical models (MMM, MTA, DCO, etc.), ensuring they power Ford’s media strategy effectively
• Collaborate cross-functionally to ensure seamless knowledge-sharing, alignment, and education between global and local teams
• Act as the key connector between the client and internal teams, ensuring alignment between business objectives and media execution.

KEY PRINCIPALS FOR SUCCESS

• Lead and inspire a high-performing team, ensuring alignment with business objectives and growth ambitions
• Drive transformation by identifying opportunities for automation, process improvement, and technology adoption
• Ensure Ford’s media strategy is future-proofed through data-driven insights, automation, and AI-driven approaches
• Foster an environment where innovation, collaboration, and continuous learning thrive
• Deliver best-in-class media solutions that not only meet but exceed client expectations
• Maintain strong relationships with internal and external stakeholders, ensuring effective collaboration and alignment

PERFORMANCE MEASURES

• Supporting the Mindshare teams delivering excellence in project management, deliverable output and client satisfaction
• Informed teams - measured via 360 and informal feedback
• Client satisfaction via formal and constructive feedback
• Strong relationships with all key contacts via 360 and informal feedback
• Involvement in internal projects (Including driving the team culture)
• Demonstrating skills and behaviour’s as outlined above, leading by example
• Quality of work delivered by you and your team and Performance against client objectives

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Essential Criteria

• Substantial media experience with a strong understanding of data-driven marketing and automation
• Expertise in digital media, analytics, and automation, with experience at both local and global levels
• Proficiency in data visualization tools (e.g., Power BI) and automation solutions for media planning and reporting
• Strong client-facing communication and presentation skills, with the ability to distill complex data into actionable insights
• A deep understanding of media performance measurement frameworks, including MMM, MTA, and dynamic creative optimization (DCO)
• Ability to translate marketing challenges into technology-driven solutions that enhance media performance
• Proven track record in successfully driving the adoption of new technologies and automation within teams
  

Attitude

• A strategic thinker with the ability to navigate complex ecosystems and drive transformation.
• Passionate about data, automation, and analytics with a strong problem-solving mindset
• A confident and influential communicator who can manage multiple stakeholders and drive alignment in ambiguous situations
• A future-focused mindset with a curiosity for emerging media technologies, automation, and AI-driven strategies
• A natural storyteller who can translate data and technology concepts into compelling business narratives
• A collaborative leader who fosters a culture of innovation, learning, and continuous development

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted