International Wholesale Manager (London Area)

V&C Associates are excited to be working with one of the UK's most successful group of Brands who are recruiting a highly motivated, dynamic, and experienced International Sales Manager to drive the sales and distribution of multiple brand, reporting directly to the GM/Head of Brand. Responsible for developing and executing strategic sales and marketing initiatives, managing key retail and distribution partnerships, and expanding the brand presence across Europe and ROW. This is a hands-on, fast-paced role requiring commercial and entrepreneurial acumen, strategic thinking, an ability to work across multiple industries simultaneously.

Sales & Business Development

• Manage relationships with existing accounts across Europe, Asia and Middle East while expanding into new territories.
• Identify and onboard high-quality retail and distribution partners.
• Develop and implement a sales strategy to grow revenue across all international markets.
• Drive sell-in and sell-through performance, ensuring brand growth across all channels.
• Negotiate pricing, contracts, and promotional plans with partners.
• Attend trade shows and distributor meetings to strengthen relationships and identify new opportunities.

Marketing & Brand Positioning

• Ensure the brand is positioned correctly in high to mid-end retail spaces.
• Work closely with marketing teams and retailers to develop promotional campaigns and in-store activations.
• Collaborate on digital and influencer marketing strategies that align with regional trends.
• Monitor market trends and consumer insights to refine the brand’s retail approach.

Distribution & Operations

• Oversee the logistics and distribution strategy, ensuring smooth supply chain operations.
• Work closely with distributors to optimize stock levels, pricing, and product placement.
• Ensure timely and efficient delivery of products to partners worldwide.

Sales Strategy & Reporting

• Drive sales strategy across international markets, ensuring alignment with business objectives.
• Monitor performance and provide regular reports to senior management.
• Manage individual targets and budgets for all accounts to maintain consistent growth.
• Collaborate with Operations, Marketing, Product Development, and Finance teams to ensure seamless execution of sales and promotional strategies.
• Manage and maintain the IP protection platform (Red Points) to safeguard brand integrity.

Key Requirements

• Proven experience in sales management, ideally within the kids' goods, fashion, toys, or lifestyle sectors.
• Strong network within high to mid-end European retail and distribution markets.
• Ability to develop and execute strategic sales and marketing plans.
• Commercially driven with strong negotiation and account management skills.
• Experience working across multiple markets and adapting strategies to local consumer trends.
• Excellent communication and presentation skills.
• Fluent in English; additional European languages are a plus.
• Willingness to travel internationally as required.

V&C Associates are trusted experts in Retail and Brand recruitment with a track record of successful placements across Multiple Retail Sectors.

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