Senior Marketing Manager, GPS Marketing

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If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

W e are currently seeking a professional to join our team in the role of: Senior Manager – GPS Marketing

We are looking for a dynamic and results-oriented Marketing Manager to drive the delivery of marketing campaigns, projects, and programs for products and services within the Global Payments Solution (GPS) business area.

As a key member of the CIB Business Marketing team, you will be responsible for executing go-to-market strategies for GPS products and solutions in connection with the overall Transaction Banking proposition and marketing strategy. You will collaborate closely with GPS, Coverage, Client Segment and sector marketing leads to ensure product positioning aligns with client needs.

This role is crucial in supporting CIB’s growth agenda by ensuring our products and services are effectively communicated, well-positioned, and differentiated in a competitive market.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Lead the global marketing strategy for Global Payment Solutions, aligning with commercial growth objectives. Identify and prioritise marketing opportunities for the proposition set.
• Execute integrated marketing campaigns for GPS products and services whilst translating payments capabilities into clear, compelling value propositions tailored to client needs and industry trends.

• Collaborate with GPS, Coverage, and Client Strategy teams to support product innovation and commercialisation efforts and work with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies.
• Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s GPS strengths and run targeted campaigns to drive product adoption, pipeline and balance growth.
• Collaborate with global communications and brand teams to enhance visibility around key themes such as ESG and digital transformation Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank’s GPS strengths and address customer needs whilst coordinating targeted campaigns to drive new GPS deal origination, increasing wallet share and penetration, growing fee income and client balances.

To be successful in this role you should meet the following requirements:

• Proven experience in B2B financial services marketing, with a focus on product marketing and/or Payments within a global banking environment with a strong understanding of GPS products and services.
• Proven success in executing go-to-market strategies that enhance product and client engagement with strong cross-functional collaboration skills and experience in matrixed, global organisations.
• Ability to influence stakeholders across business and marketing functions.
• Strong analytical, communication, and storytelling skills.
• Bachelor’s degree required; MBA or Master’s in Marketing, Finance, or related field preferred.

This role is based in London

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

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