Senior Marketing Associate (Demand Generation)

At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.

If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.

Skills and Competencies

• Hands-on experience executing demand generation campaigns using marketing automation tools such as Marketo or Hubspot, that support lead, pipeline, and revenue outcomes is essential
• Experience working in a B2B environment in tech or financial services
• Practical experience activating campaigns across one or more digital channels such as email, paid search/social/programmatic, content syndication and webinar channels
• Experience building and activating audiences using segmentation, smart lists, and data-driven targeting
• Strong attention to detail with the ability to QA emails, landing pages, forms, and campaign journeys before launch
• Comfortable analyzing campaign performance, lead engagement, and conversion metrics to support optimization
• Experience using AI tools to support demand generation execution, such as generating messaging variations, supporting personalization, and speeding up campaign build and QA tasks
• Growing awareness of responsible and ethical AI use in marketing, including consideration of data privacy, customer impact, and brand-safe messaging

Education

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline
• Non degree candidates considered who have relevant professional marketing qualifications

Responsibilities

• Execute demand generation campaigns that engage prospects and customers across the lifecycle and contribute directly to pipeline and revenue growth
• Execute end-to-end demand generation campaigns across email, digital, paid, social, content syndication and webinar channels
• Build and activate campaign audiences using smart lists and segmentation aligned to campaign objectives
• Create and manage campaign and program builds within the marketing automation platform
• Execute email creation, testing, quality assurance, and activation to ensure accurate delivery and strong customer experience
• Create and apply campaign identifiers to enable consistent tracking and reporting
• Conduct thorough QA of campaigns, including links, forms, dynamic content, and automation flows
• Support campaign nurturing and customer journey execution across lifecycle stages
• Use AI tools to support faster execution, testing, and optimization of demand generation campaigns
• Prepare and share campaign performance insights, focusing on engagement, conversion, and optimization opportunities
• Partner with Sales Development teams to support timely campaign follow-up and lead engagement
• Continuously optimize campaigns based on performance data, insights, and experimentation
• Work closely with Demand Generation Operations to ensure execution aligns with established processes and standards

About the team

Our Demand Generation and Field Marketing team is responsible for executing campaigns that directly engage the market and drive measurable demand, pipeline, and revenue growth in the Corporate & Government sectors. By joining our team, you will be part of an execution-led demand generation function focused on high-quality delivery, continuous optimisation, and creative use of data and AI to scale impact across global markets.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.