Sales Development Representative - B2B Saas

Who we are, what we do and why

Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Founded in London, we now operate across Europe, North America, and APAC, with over 400 employees worldwide. Our platform empowers accountants, bookkeepers, and businesses to simplify accounting processes and make smarter, more timely financial decisions.

In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We've achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally.

We’re looking for a driven, hungry, and results-oriented Sales Development Representative ready to find new leads and drive outbound growth in the UK market.

The role, what you’ll do

As an SDR, you’ll be at the heart of our growth: spotting opportunities, engaging high-potential prospects, and opening the door to new business. Working closely with our Account Executives and Marketing team, you’ll fuel the top of the sales funnel and help shape our pipeline strategy.

At Dext, our sales approach is all about customer centricity, understanding real challenges, creating value, and building relationships that last.

The day-to-day:

• Identify and engage with potential clients through outbound efforts (cold calling, LinkedIn outreach, emailing, webinars, events) and respond effectively to inbound leads.
• Qualify prospects by understanding their needs, challenges, and business context, preparing the ground for impactful sales conversations.
• Book and coordinate discovery calls or demos for the Account Executive team, ensuring a smooth handover and strong first impression.
• Maintain a clean and organised CRM, tracking all activity to ensure full visibility on pipeline performance and lead quality.

Goals & Objectives:

• Achieve the designated number of calls monthly.
• Reach the specified email quota per month.

About you, what we are looking for

We're on the lookout for an SDR who already has some hands-on outbound sales experience, ideally in a SaaS, Tech, or FinTech setting.

• A first outbound sales experience, including both digital and in-person prospecting (cold calling, LinkedIn outreach, events, webinars, etc.)

• Emotional maturity and perspective, you're comfortable stepping back when needed and acting as a reliable reference for the team without being 100% in the operational weeds

Mindset & Soft Skills:

• You’re hungry and driven, motivated by challenge and ready to win market share in a competitive space.
• You thrive on autonomy and initiative, with the ability to create your own pipeline and opportunities in a mature market.
• You're curious and commercially aware, always keeping an eye on the competition and staying ahead of market trends (e.g. industry events like the Congrès EC).

What you'll be part of, our values, culture & behaviours

We are a highly ambitious, innovative, market-leading FinTech, PE-backed by HgCapital, moving with the pace of a scale-up while building for the long term. Our three values guide everything we do:

• Be Brave: Everyone has a voice to challenge ideas and the status quo
• Be Exceptional: We set high standards and hold ourselves to them
• Be Together: Individual success only exists within team success

Our behaviours shape how we work day to day: Be Diverse, Be Courageous, Be Considerate, Be Transparent, Be Focused, Be Accountable and above all, Be Dexterous.

What we offer, the perks

• Competitive base salary + commission
• Hybrid working with our London office
• 25 days holiday + bank holidays, volunteering days, summer hours, and a day off the week of your birthday
• Employer-paid private medical insurance and health cash plan (Medicash)
• Cycle to work scheme
• Income protection
• Mental health support through Help@Hand
• Work abroad for up to 20 days per year
• Enhanced maternity and paternity leave

Diversity & Inclusion at Dext

At Dext, we believe diverse perspectives drive innovation and success. We're committed to building an inclusive workplace where everyone feels valued and empowered to thrive. We welcome applications from all qualified candidates and actively encourage those from underrepresented groups to apply. If you need any accommodations during the hiring process, please let us know. Read more about our Diversity and Inclusion commitments.