Social Media Manager

About us:

Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.

About the Role

We’re looking for a Social Media Manager (at least 2 years experience) who sees social media as both a creative outlet and a meaningful driver of business growth.

This is a hands-on role for someone who genuinely enjoys social media and stays curious about how platforms evolve. You keep up with new features, trends and format shifts, and you’re proactive about testing what could work for our audience.

Crucially, you understand that social media should support real business outcomes. You think beyond likes and impressions, and care about how content contributes to website traffic, enquiries and ultimately customer growth.

You won’t just be scheduling posts. You’ll be actively filming, editing and creating content for the brand. You should feel comfortable behind the camera and confident capturing authentic, human stories in a sensitive and thoughtful way.

Working closely with the wider marketing team, you’ll help ensure our social media activity contributes to brand awareness, traffic, leads and sales while staying aligned with Elder’s tone and values.

What You’ll Do

• Own and evolve our organic social media presence across Facebook, Instagram and emerging platforms

• Stay ahead of platform developments and proactively test new formats and features

• Plan and run structured experiments designed to improve engagement, traffic and lead generation

• Create content with clear objectives whether that’s awareness, education, traffic or enquiry generation

• Film, edit and produce short-form video and other social-first content

• Capture authentic brand moments, testimonials and educational content

• Identify thoughtful, appropriate ways to move audiences from social media to learning more about Elder

• Track performance metrics including reach, engagement, traffic and conversions

• Work closely with the marketing team to align social with campaigns, landing pages and conversion goals

• Regularly report on what’s driving meaningful results — and refine accordingly

About You

You genuinely enjoy social media and instinctively understand how platforms work.

You’re naturally curious and like experimenting but you also care about impact. You understand that strong social performance isn’t just about engagement, but about contributing to website traffic, enquiries and customer growth.

You’re able to put yourself in the shoes of our customers, typically adults aged 45–65 navigating complex and emotional decisions around care. You know how to adapt tone, messaging and format to resonate with this audience rather than simply following mainstream trends.

You’re confident in creating content and capable of connecting creative ideas to measurable outcomes.

Must-Haves

• At least 2 years’ experience managing social media

• Proven experience creating engaging content, including filming and editing video

• Analytical in your approach to inform content decisions

• Clear understanding of how social media can drive traffic and leads

• Strong copywriting skills, including empathetic writing for sensitive topics

• Strong awareness of platform trends and developments

Bonus Points For

• Demonstrated history of using social media to drive website traffic, enquiries or sales

• Experience aligning social activity with conversion journeys or marketing funnels

• Experience in healthcare, care or other trust-based sectors

Your Approach

• You take a test-and-learn mindset

• You stay ahead of platform changes

• You balance creativity with commercial awareness

• You think in terms of outcomes, not just output

• You are a self-starter who is not afraid to try new things

Why Elder:

• Be part of a mission-driven company making real impact

• Own significant projects from day one and have real business impact

• Work with a supportive, ambitious team that can help you learn a ton

• Career growth opportunities as we expand

Apply today

Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the "right to work" in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.