Sales Advisor
Client Experience and Clienteling
- Deliver a personalised luxury client experience from first interaction through to post-purchase follow-up.
- Build and maintain a strong portfolio of clients through proactive outreach, appointment booking and relationship building.
- Develop long-term client relationships that drive loyalty, repeat business and referrals.
- Execute meaningful clienteling activities including follow-up calls, messages, event invitations and VIP outreach.
- Create memorable experiences that exceed client expectations and strengthen emotional connection to the brand.
- Capture and maintain accurate client information within CRM systems.
- Become an expert in the DeMellier brand story, craftsmanship, materials, sustainability commitments and charitable initiatives.
- Bring products to life through authentic storytelling rather than transactional selling.
- Confidently communicate the design inspiration, functionality and craftsmanship behind each collection.
- Stay informed on new launches, seasonal collections and key business priorities.
Represent the brand consistently through appearance, communication and behaviour.
- Achieve commercial success by consistently achieving and exceeding individual sales targets and key performance indicators, building lasting client relationships that support long-term brand loyalty and growth.
- Drive performance across: Conversion Rate, Average Transaction Value (ATV), Units Per Transaction (UPT), CRM Capture and Repeat Purchase Rate
- Identify opportunities to maximise sales through thoughtful product recommendations and styling solutions.
- Use commercial awareness and client insights to contribute to business growth.
- Take ownership of personal performance and actively seek opportunities to improve results.
- Support the smooth day-to-day operation of the store.
- Maintain exceptional visual merchandising and housekeeping standards.
- Contribute positively to team culture and support colleagues in achieving store goals.
- Act as a visible and energetic presence on the shop floor.
- Support store events, client appointments and brand activations.
- Annual leave package increases the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Gift DeMellier bag on successful probation
Location: London
Reports to: Store Manager
Contract: Part-time & Full-time The role
As a Sales Advisor, you will be a passionate brand ambassador, delivering an elevated and personalised client experience that reflects DeMellier’s values and commitment to exceptional craftsmanship. You will build genuine, lasting relationships with clients, creating memorable experiences and bringing the story behind each DeMellier piece to life through meaningful storytelling, product expertise, and a deep understanding of the brand’s purpose. Success in this role is measured not only by sales performance but by your ability to cultivate a loyal client community, inspire repeat engagement, and contribute positively to a collaborative and high-performing team environment.
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