Head of Marketing

Head of Marketing

📍 Location: London Stadium / Hybrid

💼 Full-time | Permanent

💰 Salary: £70,000 - £80,000pa

Reporting to: Director of Brand, Marketing & Digital

West Ham United Football Club is on the lookout for an experienced, commercially minded marketing leader to shape the future of our brand.

We are seeking a visionary Head of Marketing to lead the execution of brand, media, and marketing strategies across the Club. You’ll drive campaigns that engage fans, grow audiences, and deliver real commercial impact — across everything from ticketing and retail to hospitality and partnerships.

This is an exciting opportunity to join one of the Premier League’s most ambitious clubs and lead a talented team at the intersection of sport, culture, and media.

🔑 Key Responsibilities:

• Lead the development and execution of integrated marketing strategies across the Club.
• Own and evolve the West Ham United brand, ensuring consistency and relevance across all channels.
• Oversee and deliver high-performing campaigns to drive commercial results in key areas including Hospitality, Ticketing, Retail, Membership, Events, and Venue hire.
• Lead major Club-wide campaigns and product launches, working with internal and external stakeholders.
• Collaborate with partners to co-create innovative and impactful marketing activations.
• Support the ideation and go-to-market strategy for new products, services, and revenue opportunities.
• Oversee the management and growth of key digital platforms, including the Club website and mobile app, with a focus on user experience and engagement.
• Report to senior leadership and the Board, providing insight, analysis, and strategic recommendations.
• Set and manage departmental budgets.
• Build, manage, and develop a high-performing marketing team.

🎯 The Ideal Candidate Will Have:

• Proven experience in a senior marketing role, ideally within football, sport, media, or entertainment.
• A track record of growing audiences and converting attention into commercial success across channels such as ticketing, partnerships, digital monetisation, and retail.
• Experience leading and developing dynamic, cross-functional marketing and media teams.
• A digital-first mindset with expertise in brand storytelling across multiple formats and platforms (short and long-form content, social, web, video, etc.).
• Exceptional project management and stakeholder engagement skills — with the confidence to work closely with creatives, agencies, partners, and internal leaders.
• Data-led decision making and performance tracking skills, with the ability to demonstrate return on investment.

⚒️ Join the Team

If you’re ready to lead the marketing efforts of one of the Premier League’s most storied and ambitious clubs, we’d love to hear from you.

• A passion for football, an understanding of modern fan behaviour, and a strong awareness of the evolving sports media landscape.

Benefits on offer (may vary based on contract type and location)

• 25 days annual leave plus your birthday off
• Pension and life insurance
• Healthcare cash scheme
• Travel season ticket loan
• Cycle to work scheme
• Priority access to apply for match tickets
• Discounted season tickets
• Staff discounts in the club store, café and our official partners products and services
• Discounted gym membership and onsite fitness room facilities
• Family friendly leave policies
• Company Social events

EDI Statement

• The successful candidate must demonstrate a strong commitment to equity, diversity, and inclusion, aligning with the organisation’s business and tactical approach to eliminating barriers and addressing inequity. You agree to actively contribute to creating a discrimination-free and inclusive environment, ensuring equitable access to opportunities and benefits, while fostering a culture of dignity and respect that enables everyone to perform and achieve their potential.

• Candidates must demonstrate their capability and willingness to uphold best practices and procedures, promoting lasting positive change while eliminating biases and barriers to attracting, achieving, and supporting talent from all communities, regardless of background, circumstances, or protected characteristics.

Safeguarding

• The successful candidate must demonstrate a commitment to the safety and welfare of children, young people, and adults at risk of harm across all stakeholders. Everyone, including third parties who work with the Club or the West Ham Foundation, is responsible for ensuring the safety and well-being of vulnerable individuals. Successful candidates must undergo essential background checks before starting their employment, which may include screening of social media. The type of DBS check required will depend on the responsibilities of the position and may be basic, standard, or enhanced.

• The successful candidate agrees to proactively identify and respond appropriately to any concerns, and follow the Club's Safeguarding reporting procedures to report allegations of abuse, poor practice, or anything that may impact the welfare of a child, young person, or adult at risk without delay, within 24 hours, or as otherwise directed by the Club’s or the West Ham Foundation Safeguarding Team.

Applications:

📝 To apply, please submit your application via our careers portal:

📅 Deadline: 5pm Wednesday 29th October 2025

📌 Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.