Senior Brand Manager - D2C Challenger brand

Senior Brand Manager
London, hybrid (3 days in the office) | £65,000 to £75,000 + share options

We're working with a personal care brand that already has a loyal UK following and is now growing into new products and markets. They need someone to get people talking about them.

This role owns the brand activity that earns attention: content, social, community, IRL moments, partnerships and PR. There's no big TV or paid awareness budget for the next couple of years, so fame has to be earned. If you'd rather be clever than loud, this one is for you.

What you'll do

• Turn the brand strategy into a joined-up programme of activity, with plans, budgets and clear measures of success

• Build the content engine: a monthly run of hero brand content, briefing in-house and agency creatives and pushing until the work is right

• Own social and community, growing organic reach and turning followers into people who actually care. You'll line manage the Social Media Manager.

• Bring the brand to life in real life through experiential, events and sponsorships

• Find the right partners (talent, causes, other brands) and turn collaborations into something that cuts through

• Lead PR with the agency, keeping the brand in the right conversations

• Look after tone of voice and identity so everything you put out is distinctive and shareable

• Hire, build and develop the team as it grows

What you'll bring

• At least 8 years in brand roles, including time at a DTC brand. The DTC experience is a must.

• Brand content you've led from brief to finished piece that people chose to watch and share. We'll want to see it.

• A proper playbook for growing organic social across Instagram, YouTube and LinkedIn

• Hands-on experience leading PR, experiential and partnerships

• Strong creative judgement, and the confidence to push agencies and production partners to get there

• Comfort with data: you use brand and channel metrics to decide what to do next, not just gut feel

• Line management experience, and you enjoy developing people

• Bonus points if you've worked at a bigger brand (where you learnt the structure and rigour) and a scale-up (where you learnt to make things happen with less)

What's in it for you

• £65,000 to £75,000, plus share options after probation

• Hybrid working, 3 days a week in a London office

• Generous holiday, plus your birthday off

• Wellbeing platform and gym membership

• A brand with a real sustainability mission, at a stage where your work will visibly shape it