Associate Creative Strategy Director EMEA

Who are we?
We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title
Associate Creative Strategy Director

Reporting of the role
This role reports to Executive Creative Strategy Director

Overview of the job
As Associate Creative Strategy Director, you will play a pivotal role in leading the creation of marketing leading creative responses to client briefs and challenges. This is a hands-on role for someone deeply immersed in creators and social culture, with an ability to turn insight into creative that audiences want to consume, creators are excited to make, and brands want to buy.

This is a role for a strategic thinker with a creative soul - someone who can interpret complex brand challenges and turn them into bold, insight-led, platform-native creator solutions. You’ll be both a leader and a doer, working at a high level while also getting stuck into the work when needed.

We’re looking for a fearless self-starter; who is strategic, self-motivated, extremely collaborative, and incredibly curious about brands, culture, communications, and connections - and above all, creators!

3 best things about the job

• Getting to pitch, work and execute on some of the biggest brands in the world on a daily basis.

• Working as part of a multidisciplinary creative solutions leadership team, building innovative creator marketing solutions across the breath of creative, media and commerce.

• Own and scale creative strategy delivery, proactively managing workflow, mentoring your team, and embedding best practices across the agency.

Measures of success –

In the first few months, you would have:

• Reviewed and improved creative strategy workflows and SLAs with the Executive Creative Strategy Director.

• Led strategic workshops with internal teams and clients, embedding a culture of insight-led, creator-first thinking.

• Taken the strategic lead on multiple pitch wins and seen your thinking come to life through standout creator campaigns.

• Built strong relationships across departments and taken ownership of team processes and stakeholder check-ins.

Roles & Responsibilities:

• Lead, Manage and Be Accountable for your stream of creative and strategic output: for select existing clients and new business prospects.

• Deliver best in class strategic output that is insight driven and fully answers the challenges set out in the brief. ensuring it is born out of an inherent comprehension of platform, audience and creator insight.

• Leading the development of game changing ideas. From conceptual creative that can break out of the social space, through to a deep understanding of the creative formats that audiences on each social platform love to watch. you’ll be responsible for ensuring ideas synthesise our strategies, deliver on our clients briefs and create impact on social.

• Pitching work to both new and existing clients. As a confident presenter, you know how to frame both strategy and creative work in the best possible way, combining them into a singular narrative that clients can understand and buy into.

• Own the day-to-day management of your team’s workflow, proactively booking in reviews, meetings, and team check-ins to keep work moving efficiently.

• Act as the bridge between brand strategy and creator execution — distilling business problems into actionable briefs for creators.

• Interrogate and interpret briefs, asking the right questions and pushing for clarity to ensure work is always impactful and insight-led.

• Act as a calm and constructive arbiter when creative, strategic or stakeholder conflicts arise - resolving issues while maintaining trust and relationships.

• Help shape Influencer’s thought leadership and internal IP — contributing to proactive campaigns, playbooks, and frameworks that position us as creative leaders in the industry.

What you will need:

• 5–7 years of experience in a strategy or creative strategy role at a creative, digital, or social-first agency.

• A creator-first mindset - you understand what makes creators tick, and how they can unlock true brand impact beyond vanity metrics.

• Demonstrated experience building and selling in creative strategy that balances brand ambition, audience insight, and platform behaviours.

• Strong leadership and people management experience

• A proactive, highly organised approach - someone who manages their own workflow and drives momentum across multiple projects.

• Experience facilitating strategy and creative workshops, both internally and with senior clients.

• A collaborative, team-first mentality, with the ability to build rapport quickly and influence stakeholders at all levels.

• A confident communicator with a sharp strategic POV and the ability to bring others along with your thinking.

• The ability to scale thinking from macro strategic narrative to tactical execution — and know when to focus on which.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays & the Christmas period off, which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.