Senior Showroom Manager

Role Overview

We are seeking an ambitious and dynamic Senior Showroom Manager to lead the daily activity of our showroom, providing a visible presence and ensuring every customer interaction exceeds expectations. In this pivotal role, you will also support the Head of Sales in managing the sales environment, the team, and the processes that drive both profit and customer satisfaction.

Location

This exceptional role is based at Volkswagen's European Flagship Dealership in West London, Brentford a world-class facility featuring a 25-ramp workshop, its own multi-story car park, and a sophisticated indoor used car showroom. Representing Volkswagen, ŠKODA, SEAT, and CUPRA, Citygate West London sets the benchmark for automotive excellence, delivering an unrivalled experience for both customers and team members. With cutting-edge facilities, a culture of excellence, and a people-focused ethos, this is an inspiring environment to grow your career and be part of something truly outstanding.

Key Responsibilities

As Senior Showroom Manager, your key responsibilities will include:

• Ensuring all enquiries are handled to the highest standards on our systems by close of business every day.
• Leading and managing the sales team to consistently achieve volume and margin targets.
• Delivering class-leading vehicle displays and maintaining immaculate forecourt areas.
• Managing the sales process while maintaining a hands-on role with customers.
• Achieving F&I commission and penetration objectives.
• Ensuring all finance documents are completed accurately and honestly, in line with legal requirements (e.g., the Consumer Credit Act 1974 and relevant insurance codes of practice).

What's in it for you?

At Citygate, we believe that investing in our team creates the best experience for everyone—both our employees and our customers. When you join us, you'll enjoy a wide range of fantastic benefits, including:

Access to our in-house training academy for all team members.

Electric Vehicle (EV) training levels 1–4 for relevant roles.

Internal career progression opportunities across all brands and locations.

High street discounts and a wellbeing portal.

Employee assistance programme.

Discounts on vehicle purchase, servicing, and parts.

Employee referral scheme.

Standard company benefits including pension, life assurance, competitive holidays, and a cycle-to-work scheme.

About You

We are looking for someone with the following skills and attributes:

• Excellent communication skills and a professional telephone manner.
• Strong computer skills and the ability to manage multiple tasks simultaneously.
• High levels of commitment to delivering exceptional customer care.
• A positive, friendly, and approachable attitude in the workplace.
• A professional approach with the ability to mentor and support others.
• Exceptional attention to detail and a strong focus on compliance.

Why Citygate

Citygate is a highly successful, privately owned business that has grown significantly over the past 20 years to over 650 employees across London, Berkshire, Hertfordshire, and Buckinghamshire. We work with globally recognised brands including Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, SEAT, CUPRA, ŠKODA, and Kia. Our focus on high-quality training and internal progression means that when you join Citygate, you're joining a business that values your growth and success as much as you do.