VP Sales (UK & EU)

Don’t meet every requirement? Apply anyway! Studies show that women or people of colour are less likely to apply for jobs unless they meet every requirement. If you think you’re slightly underqualified, don't be discouraged to apply. You can help make Crowdcube become a better place.

As an Equal Opportunity Employer we are committed to building a diverse team that feels valued. We do not discriminate based on race, colour, national origin, sexual orientation, gender, age, religion, mental or physical disability, or any way you represent yourself. We strongly believe diversity makes for more successful teams and it's essential for success.



Who we are:

As a leading European retail investment marketplace, Crowdcube raises finance for Europe's hottest high-growth businesses by giving investors the opportunity to back businesses they believe in.

Crowdcube was inspired by an unshakable belief in entrepreneurs that dream big, push at the edges and want to make a difference. Our mission is to democratise investment, helping to fuel the next generation of business who want to leave a mark on the world.

Since founding in 2011, our investor community of 1.7m+ has helped to raise more than £1.4 billion for over 1,300 mission-driven businesses across Europe, such as ZOE, Nothing, Qonto, Finary, Revolut, Cowboy, Monzo, Heura, Brewdog, Grind, Chip & what3words.

What you will be doing:

As the VP of Sales at Crowdcube, you will be responsible for delivering team revenue targets across the UK and EU, overseeing mainly primary and assisting in secondary liquidity solutions. This is a high-impact role where you will develop commercial strategy, build and manage high-performance teams, and ensure successful delivery of Crowdcube’s revenue goals. The ideal candidate will have experience working in a fast-paced, evolving startup or scale-up environment, operating across different regions, with the ability to navigate and drive change

Day to day you will:

Revenue Growth:

• Own and deliver on team revenue targets across the UK and EU, with a particular focus on expanding Crowdcube’s reach in the UK, France and Northern Europe.

• Lead the sales teams to consistently achieve and exceed revenue targets, using a data-driven approach to optimise performance.

Leadership & Change Navigation:

• Lead large-scale initiatives, ensuring that commercial projects are delivered on time, within budget, and to a high standard.

• Navigate and embrace change in a fast-paced environment, adapting quickly to new challenges and opportunities.

• Collaborate closely with senior leadership and the C-suite, contributing to the strategic direction of the company and ensuring alignment with wider business goals.

Team Leadership & Development:

• Build, lead, and mentor high-performing sales teams across multiple geographies, fostering a culture of collaboration, target delivery & excellence.

• Mentor and coach individuals, helping them develop professionally and achieve personal and team targets.

• Work cross-functionally with other departments such as marketing, account management, business analytics and product to create alignment and improve processes

• Act as the go-to-leadership figure for the commercial team providing mentoring, coaching and development of their careers at Crowdcube

Performance Management & Enablement:

• Maintain frameworks for performance management, coaching, progression and capability development.

• Define expectations, develop onboarding plans, training plans and embed best practices across the team.

• Use data to proactively identify performance gaps and implement targeted improvements.

Sales Process Optimisation & Innovation:

• Implement best-in-class sales processes and frameworks, continuously innovating to improve efficiency and effectiveness

• Use data and analytics to inform decisions, identify market opportunities, and make strategic recommendations.

• Oversee the sales pipeline, ensuring that appropriate metrics are in place for effective sales funnel management.

Stakeholder Engagement & Partnership Development:

• Lead high-level discussions with investors, founders, and partners, building long-term relationships and supporting new business initiatives.

• Collaborate with key stakeholders across the business, including the C-suite, to influence priorities and objectives, ensuring commercial alignment.

Ideally you will have:

• Proven Leadership Experience: Extensive experience in senior commercial or sales roles, particularly within both the UK and EU markets with a proven ability to deliver against revenue targets.

• Sales Leadership: Strong track record of building and leading high-performing teams across multiple geographies, with a focus on achieving and exceeding targets.

• An Understanding of Finance, Private Market Investment, and Capital Raising: Knowledge in these areas is highly desirable

• Start-up/Scale-up Expertise: Experience working in startup or scale-up environments, with a strong track record of navigating and leading through change.

• Analytical Mindset: Ability to think critically, using data and analytics to inform decisions and drive revenue growth.

• Communication & Stakeholder Engagement: Exceptional communication skills, with experience influencing senior stakeholders and building long-term client and partner relationships.

• Adaptability: Comfortable operating in a fast-paced, changing environment and leading through uncertainty.

• HubSpot Expertise: Experience with HubSpot and other CRM tools, using data to optimise sales processes and outcomes.

What we are offering:

We like to nurture talent and ensure members of our team develop and hone their skills through training, attending conferences and subscriptions to online courses. We’re passionate and hard-working, and we take care of our team:

• Up to £160,000 (DOE)
• Participation in the employee share option plan (subject to the prevailing company policy at the time)
• 25 days holiday + bank holidays + holiday for tenure
• Hybrid working approach. Crowdcube requires all team members to be present in the office every Wednesday.
• Pension Scheme at 4% matched (UK Residents Only)
• Private Medical Scheme with AXA including dental and optical cash plans
• Access to Oliva, a mental health platform
• Life Assurance Scheme (4 x salary)
• A wellbeing budget of up to £400 per year.
• Cycle to Work Scheme
• Company perks such as fruit, snacks and weekly office beers

Our interview process typically consists of an initial phone screen, an interview with the hiring manager and a task, followed by a final interview with other members of the team. There aren't any trick questions and the task will typically be based on a real scenario the team have worked on.

Our policy is to employ the best-qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.