Junior CRM Manager

These are exciting times at TFG London. We recently completed the acquisition of White Stuff to complement our established brands, Phase Eight, Whistles, Hobbs and Inside Story. We're not stopping there though; we have big plans for the next three years within our current brands and we want you to be part of that. We are keen to appoint a Junior CRM Manager to support the Manager in driving the the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.

What you will be doing

Duties and responsibilities as Junior CRM Manager will include:

• Create and execute a plan for customer retention which improves loyalty, reduces churn and optimises LTV, in-line with business goals
• Work collaboratively with cross-functional internal teams and external partners to deliver the retention strategy
• Drive innovation within the team and build a culture of continuous improvement, including an always-on test and learn approach
• Identify new opportunities for improving customer KPIs and driving growth by working with the insights team to analyse and understand customer behaviour
• Manage processes and requirements of automated and personalised lifecycle programmes across cross sell, upsell, retention, loyalty, at-risk and win-back
• Monitor and measure KPIs in line with business targets, ensuring the automation of weekly, monthly and periodical reporting supports effective data-led decision making

Who you are:

To be successful as a Junior CRM Manager, you will have the following skills and experience:

• CRM specialist with experience managing and optimising CRM campaigns for retail businesses with a global footprint
• Experience working with CDP/ESP/CRM platforms
• Experience in customer segmentation and audience development, with a solid understanding of test development, measurement, and analysis
• Experience of driving customer retention, £ per buyer and purchase frequency through delivering customer-centric programmes
• Hands-on experience of analytics packages, preferably Google Analytics
• Excellent ability to build and maintain both internal and external stakeholder relationships
• Experience using Exponea is a bonus

What's in it for you

In return, we offer a competitive salary and benefits including:

• Staff Discount
• Discounts across your favourite brands
• Virtual GP Service
• Virtual Wellbeing and Counselling Service
• Financial Wellbeing Support
• Early Pay through Access Early Pay
• Discounted Gym Memberships

TFG London is a fast-growing retail group. We Care, We Connect, We Collaborate and We Create. We have four brands in our portfolio; our iconic fashion brands Phase Eight, Whistles and Hobbs as well as our luxury Homewares brand Inside Story. We aren't stopping there though, we have plans to grow beyond this in multiple retail sectors. This can’t happen without the input of great people though and we are committed to creating a friendly and inclusive environment where you can-do your best work and grow and develop along with us.

TFG London Inclusion and Diversity statement of commitment: At TFG London and across all our brands we are committed to creating an inclusive culture that welcomes, develops and celebrates a diversity of backgrounds, experiences, cultural references and ideas and opinions within our business.

We are working together to ensure our environment is one where difference is not only respected but encouraged and celebrated and people can bring their authentic, unique selves to work, where their contribution is valued, ability enhanced, and perspective appreciated.