Senior Paid Social Manager

Location: London (Hybrid – 2 days per week in-office, 3 days remote)

Employment Type: Full-Time

Salary: Up to £45,000 (depending on experience)

Industry: E-commerce

We are a fast-growing e-commerce brand based in London, passionate about delivering high-quality products and creating seamless customer experiences. As we scale, we’re looking for a Senior Paid Social Manager to take ownership of our paid media strategy, drive customer acquisition, and maximise performance across social platforms.

This is a senior role for an experienced performance marketer with a strong track record in e-commerce. You’ll be responsible for shaping strategy, leading campaign execution, and managing budgets to deliver growth and profitability. You’ll also guide our creative direction for paid ads and collaborate closely with wider marketing and e-commerce teams.

• Own and lead paid social strategy across Meta, TikTok, Pinterest, and other platforms.
• Manage budgets of varying sizes, ensuring efficient spend allocation and strong ROAS.
• Lead campaign planning, targeting, bidding, and optimisation to drive profitable growth.
• Work closely with content/design teams to produce compelling, conversion-focused creatives.
• Deliver detailed reporting on campaign performance, analysing data to inform decisions and scale successful activity.
• Conduct structured testing across audiences, messaging, and creative formats.
• Monitor competitor activity and emerging trends to keep campaigns ahead of the curve.
• Collaborate with other digital channels (Google Ads, CRM, affiliates) to create a holistic acquisition strategy.
• Provide mentorship or guidance to junior team members/freelancers when required.

• 4+ years of hands-on experience in paid social, with proven success in e-commerce/D2C.
• Strong track record of delivering high ROI, scaling acquisition campaigns, and managing significant ad spend.
• Expert in Meta Ads Manager and TikTok Ads; experience with other platforms (Pinterest, Snapchat, YouTube) is a plus.
• Deep understanding of e-commerce metrics (CPA, ROAS, LTV, AOV, etc.) and customer acquisition funnels.
• Analytical mindset with experience using tools like Google Analytics, Looker Studio, or similar.
• Confident in briefing and evaluating creative assets for paid performance.
• Commercially driven, strategic thinker who thrives in fast-paced environments.
• Excellent communication and collaboration skills, comfortable working hybrid.

• Salary up to £45,000 (depending on experience).
• Hybrid working model (2 days in London office, 3 days remote).
• 25 days holiday bank holidays.
• Opportunity to have a direct impact on a growing e-commerce brand.
• Entrepreneurial, collaborative environment with real growth opportunities.