Marketing Manager - UMR - London, N1C 4AG

Marketing Manager - UMR - London, N1C 4AG, United Kingdom

About UMR

Universal Music Recordings (UMR) is the label responsible for ensuring the continued success of Universal Music Group’s world class catalogue of recordings. We work with some of the most successful, innovative, timeless, and respected artists of all time, continuing to grow their audiences across multiple entry points and platforms and keep the world listening. From Lana Del Rey to Amy Winehouse, through to The Beatles, Loyle Carner & The 1975, UMR develops strategies across audio, video, marketing, social, streaming, eCommerce, and product development.

Our vision is a world where music doesn’t have a sell-by date. We believe music is timeless and as guardians of the best music catalogues in the world, we use our passion and knowledge to help people find their new favourite song, whether it is 3 years, 3 days or 3 decades old. Our purpose is to continually spark a connection and reconnection with music that matters, drawing on new content , new platforms, and new moments. We give momentarily forgotten music the chance to reconnect with new and unexpected audiences through great storytelling regardless of generation and genre.

A Day in The Life

Reporting to the Head of Marketing , you’ll be responsible for the planning and execution of marketing campaigns for on-roster artists , e ngaging new audiences across key marketing channels & partnerships to drive fan growth as well as retain and engage existing audiences. This role works across both UMR and frontline label teams daily, supporting EMI catalogue repertoire that is 3+ years old .

Our ambition is to blend creativity & data to tell artist stories through content that inspires a new generation of fans. Along with looking beyond our borders to explore international opportunities through both a commercial and audience lens.

You will be asked to plan and lead on projects, ensuring a collaborative and fully integrated plan that is delivered on time and to budget. You will be a key part of a team reimagining the way audiences discover and rediscover their favourite music across the globe , tapping into culture to build on and enhance an artist’s creative legacy .

Delivery of marketing campaigns:

• Define campaign objectives , develop strategic plans, and coordinate cross-functional teams to deliver fully integrated marketing activity.

• Collaborate closely with artists and management teams to shape and secure buy-in on campaign direction, development and delivery.

• Craft compelling storytelling-led, culturally impactful campaigns to connect with both superfans and new audiences.

• Monitor performance using data and insights to adapt plans in real time and report on results post-campaign.

• Drive audience and revenue growth by leveraging digital, social, influencer, PR, retail, eCRM , and advertising channels.

• Partner with internal and global teams to align efforts and maximise international campaign impact.

• Oversee the development of high-impact creative assets with internal creative studio teams and external agencies.

• Manage PR, promotions, and media agency relationships to amplify artist presence across press, radio, TV, and digital.

• Support campaign planning for superstar artists and contribute to high-profile events and showcases .

• Track and manage project budgets in collaboration with the Head of Marketing.

Skills & Experience

You’ll need

• A deep understanding of music industry marketing .

• A versatile approach to marketing, gained from working across marketing campaigns for a leading record label, brand or agency, that has played a role in shaping culture.

• Strong digital experience across multiple channels.

• A proven track record developing marketing lifecycle campaigns moving audiences from awareness to engagement to superfans.

• Strong project management skills.

• Excellent relationship-building and relationship-management skills and the ability to deal with difficult situations with tact and diplomacy.

• A knowledge of audiences – including demographics, behaviours, and media habits .

• Comfortable developing marketing tactics using both quantitative and qualitative insights .

Person Specification

• A passion for music .

• To be a great communicator with influencing skills and experience conveying creative ideas and plans to key stakeholders.

• To have a collaborative nature and get energy bringing people together.

• To be comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations.

• A keen eye for detail.

• Fluent in data and can identify winning insights .

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)

• Private Medical Insurance

• 25 paid days of annual leave

• Interest Free Season Ticket Loan available

• Holiday Purchase scheme

• Dental and Travel Insurance options

• Cycle to Work Scheme

• Salary Sacrifice Cars

• Subsidised Gym Membership

• Employee Discounts (Reward Gateway)