Partnerships Manager - Cycling

At a glance:

🕑 Full-time starting December/January, with hybrid working (immediate opportunity)

😎 Mid-level - minimum 2-3 years experience

💰 Experienced-based salary between £30,000 - £35,000

📍 London (minimum 3 office days/week)

⭐ Five-stars on Glassdoor

🌴 Generous 30 days holiday allowance plus bank holidays

🏆 Leading benefits package & competitive salary

🅱 Work for a Certified B Corporation™

💹 Opportunity to get in at the ground floor of a purpose-driven , fast-paced, fast-growth company in the outdoor industry; lots of scope for your growth!

What is the job role?

As Partnerships Manager for Cycling, your purpose is to continue to strengthen SunGod’s credibility and visibility within the global cycling community - across road, gravel, and MTB. You’ll lead the execution of partnerships activity in this category, building authentic relationships with athletes, teams, ambassadors, and events to position SunGod as a trusted, high-performance cycling eyewear brand.

You’ll apply the SunGod Partnerships Framework to the Bike playground while collaborating closely with peers across Running, Action/Snow, and Motorsport to share insights and elevate performance.

Key Responsibilities:

Understand (Market Intelligence)

- Build a deep understanding of the cycling ecosystem, from elite racing to grassroots communities, mapping key trends, competitors, and opportunities.

- Define and maintain the Bike customer profile, identifying key motivations, behaviours, and adoption drivers.

- Share insights with internal teams to inform campaigns and product development.

Deliver (Cycling Partnerships Execution)

- Teams & Athletes: Manage relationships with professional teams and athletes, ensuring strong visibility, brand alignment, and content creation.

- Ambassadors & Creators: Maintain and grow a global network of cycling ambassadors and creators who drive authenticity and influence.

- VIK Seeding: Develop meaningful advocacy through targeted product seeding across clubs, influencers, and community leaders.

- Events: Lead SunGod’s presence at key cycling events, managing logistics, activations, and on-the-ground brand experience.

- Activation: Plan and deliver partnership activations that generate measurable ROI and brand impact.

- Content: Collaborate with the Creative and Marketing teams to deliver cycling-focused content that supports key campaigns and moments.

Collaborate (Cross-Team Input)

- Partner with Product on athlete testing, product feedback, and innovation.

- Work with Marketing, Creative, and Commercial teams to amplify partnership content and stories.

- Support PR and Communications to enhance coverage and awareness in cycling media.

- Contribute to brand moments and purpose-led activations that reflect SunGod’s sustainability and community values.

Peer Learning & Team Contribution

- Collaborate closely with other Partnership Managers to share best practices, celebrate wins, and drive continuous improvement.

- Support the culture of creativity, teamwork, and shared learning across the Partnerships team.

Who are we looking for?

The ideal person has the following skills, experiences and competencies:

✔ Proven experience leading partnerships with athletes, teams, or brands in a consumer-facing, brand-led environment.

✔ Track record of delivering standout campaigns, activations and product collaborations that win attention, build awareness, and drive commercial results.

✔ Strong negotiation, budget management and ROI reporting skills , with the ability to maximise value from every partnership.

✔ Strategic mindset with hands-on execution skills — able to zoom out to set direction while rolling up sleeves to deliver.

✔ Confident relationship-builder , credible with athletes and talent, collaborative with colleagues, and comfortable operating at all levels from grassroots creators to C-suite executives.

✔ Culturally tuned-in , with an eye for rising talent, tastemakers and brands that align with SunGod’s world.

✔ Organised and resourceful , able to manage complex projects and timelines while always seeking smarter, more impactful ways to deliver value.

✔ Creative and commercially focused , bringing fresh ideas and pushing boundaries without losing sight of results.

What can we offer you?

Certified B Corporation

Working for a Certified B Corp means joining a community using business as a force for good, contributing to the triple bottom line; People, Planet and Profit.

Benefits

✔ Enjoy flexible working hours and locations;

✔ Generous 30 days holiday plus bank holidays;

✔ Competitive starting salary with annual performance-based reviews and bonus scheme;

✔ Professional training, life-skill & development budget;

✔ Free mental health support with unlimited access to Spill therapy;

✔ Cycle to work scheme & annual bike servicing;

✔ HealthShield Cash Plan;

✔ Monthly financial health benefit;

✔ 16 hours of fully paid volunteering annually;

✔ Charitable donation matching;

✔ Annual SunGod team events;

✔ Free product plus a family & friends discount;

✔ Dynamic, stimulating and rewarding work in a purpose-driven company;

✔ Central London office

Flexible working

We thrive with high-performing individuals, offering both growth and flexibility in return. We prioritise your impact, not the time spent at a desk. We encourage the team to fit in hobbies and personal commitments around their work time, ensuring objectives are met and output is always to the highest standard.

As a collaborative team, we value a minimum of 3 days in the office each week, fostering our close-knit team.

Culture of Continuous Development & Learning

Our growth doesn't end at a company level, we endorse and encourage individual growth through developing our professional skills, evolving careers and honing life-skills. There is budget, time and, most importantly, support given to every employee.

Diversity & Inclusion at SunGod

SunGod values a diverse workforce. We’re committed to recruiting people from all walks of life and backgrounds to reflect our customers and our community and to help make our business stronger. We're not looking for "culture fit" candidates, instead, we're looking for those who expand our culture, challenge business as usual and bring their whole selves to work. To support our people we offer family-friendly, inclusive recruitment and employment policies, flexible working arrangements and a range of benefits to suit your circumstances.

What to expect from this application…

This application will ask a few questions about you and your experience.

You will be required to upload a CV at this stage, so it is ready for a future stage.

Based on your application, you may then be invited to complete a skills-based task followed by a panel interview and a final interview.

Blind Applications

In the first stages of our process, your name and other details will be hidden from your CV and application to remove potential unconscious bias in our hiring processes, and to ensure we hire the best candidate for the role.

A tip before you start...

Before you begin, we recommend you take a moment to ask yourself these questions: Why me? Why this role? Why SunGod?