Marketing Data Analyst

Job Description

Marketing Data Analyst

London

CL9

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:

Our Team

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wireddifferently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

We're dedicated to creating a workplace that reflects the world we want to live in, and ensuring TMW is a place for everybody.

Job Role

This role will support the TMW Data Team delivering a breadth of data outputs, from campaign counts to analysis of customer behaviour, in support of a QSR client and their loyalty scheme programme delivery and optimisation.

You will have a passion for using data to help clients understand their customer base across acquisition, growth and retention; helping them make better decisions matched with an inquisitive, problem-solving mind.

Main responsibilities and accountabilities

• Analyse data from the client database and related client data repositories, e.g. the ESP, to understand customer and campaign performance
  
• Run data discovery and audience counts to support campaign development
  
• Liaise with the client to identify, using data, opportunities and threats to the health of the performance of their customer base
  
• Understand and be able to deliver projects such as RFM, LTV, marketing optimisation, basket analysis, spend associations, churn analysis, promotional performance
  
• Lead delivery of smaller projects and work as part of a team on other projects ensuring robust and timely delivery of all aspects of an analytical project.
  
• Ensure that any proposed methodology is analytically robust and appropriate rigour is applied throughout the entire process to ensure the solution is fit-for-purpose.
  
• Ensure all analysis is accurate and a QA process followed
  

Other responsibilities

• Build good working relations with all immediate colleagues and the McDonald’s CRM and digital team
  
• Work well as part of a team, supporting the delivery of work across the client
  
• Have an awareness of market leading and emerging technologies and languages related to data science, analytics and visualisation. Have an awareness of market leading and emerging analytical methodologies and techniques and their applications.
  

Qualification

Essential

• An undergraduate degree in computer science, business analytics, applied mathematics, statistics, engineering, economics, social sciences or related fields.
  
• Curiosity, enthusiasm, positive attitude, a passion to build, and a willingness to seek and learn new concepts.
  
• An iterative approach to analysis through continuous challenge and enquire.
  
• Outstanding analytical skills.
  
• Experience in customer/CRM analytics
  
• Proven track record of working with data to drive better business decisioning.
  
• Experience of languages including Python and SQL for the purposes of analysis.
  
• Experience of analysing large datasets contained within client databases
  

Desirable

• A post-graduate degree in computer science, business analytics, applied mathematics, statistics, engineering, economics, social sciences or related fields.
  
• Experience of visualisation tools including Power Business Intelligence (BI) and Tableau
  
• Experience of GA and digital data
  

Skills and competencies

• Keen understanding of business objectives and ability to apply this understanding to deliver analytical projects for difficult and complex technical issues.
  
• Interpret complex data and extract that ‘business value add’.
  
• Strong, results-driven personality with a high level of enthusiasm, energy and confidence
  
• Should be passionate and bring expertise in creating a data "discovery-driven" culture.
  
• Excellent interpersonal skills; able to work with both technical and non-technical people.
  
• Excellent oral and written communication skills, including the ability to explain analytic results and models to a non-technical audience.
  

What we'll give you

• A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.
  Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
  
• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
  
• Family-friendly and flexible working policies.
  
• A range of generous Parental Leave offerings.
  
• Attractive pension plan with financial wellbeing support and resources.
  
• Private healthcare insurance plan and Mental Wellbeing support.
  
• Employee Assistance Programme, Career Development and Counselling.
  

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.

As an employer, we will be as flexible as possible to support your specific work/life needs .

Application Deadline: Ongoing

Accenture reserves the right to close the role, at any time.

#TMW

Locations

London

Additional Information

Equal Employment Opportunity Statement

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Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.

We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.

At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.

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