Brand Marketing Controller

Brand Marketing Controller

£70.000-£80,000 + Benefits

London

Position: Brand Marketing Controller

Location: London (Hybrid – 3 days in the office)

Package: £70.000-£80,000 + Benefits

Lime Talent is partnering with a high-growth branded food company on the next phase of their UK expansion. They’re investing heavily in brand building and multi-channel activation and need a Brand Marketing Controller to lead flagship campaigns and manage a small team while working closely with best-in-class creative and media partners.

The role

Reporting to the Director of Brand & Marketing, you’ll set and execute the brand marketing strategy across paid/owned channels, lead campaign development with agencies, and own post-campaign effectiveness and investment decisions. You’ll also coach and develop two direct reports.

What you’ll do

• Build and manage an annual brand strategy & comms calendar, aligning product- and brand-level growth plans and investment.
• Brief, plan and deliver best-in-class, multi-channel brand campaigns with creative and media partners; own timelines and critical paths.
• Track performance and ROI of brand spend; lead post-campaign analysis and evolve long-term strategy accordingly; present to senior stakeholders quarterly.
• Manage agency relationships (media, digital, creative) for both performance and cost. Budget circa £5m.
• Create sharp, insight-led briefs for internal and external teams.
• Lead, coach and develop a team of two

About you

• Proven track record building and executing brand marketing growth strategies with senior stakeholder exposure.
• Strong grasp of the media landscape, channel mix and cost drivers.
• Comfortable using research, data and analytics to drive decisions and secure buy-in.
• Excellent communicator with a high bar for creative standards and detail.
• Adaptable, collaborative, “can-do” operator who thrives in a fast-moving environment; strong Microsoft Office (especially Excel).

How to apply: Please apply with your CV. Shortlisted candidates will be contacted swiftly for an initial conversation.