Affiliate and Partnerships Specialist - Influencers (Hiring Immediately)
About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
We are looking for a Global Affiliate & Partnership Specialist, to supercharge our Magic Beauty Stars ambassador programme and support business/channel growth via Affiliate commercial Influencers + Influencer partners. The Global Affiliate & Partnership Specialist will pursue opportunities to drive Traffic, Revenue against ROAS and CPO goals to CharlotteTilbury.com . Considering new customer growth, increasing value of our existing customer base, whilst balancing profitability alongside brand equity objectives.
As a Affiliate and Partnerships Specialist you will
MAGIC BEAUTY STARS
- Proactively grow and manage the Charlotte Tilbury commercial Affiliate Ambassador programmes, Magic Beauty Stars – crafting new opportunities, whilst leveraging existing. All within set KPI, objectives and against budget
- Owning the ‘always on’ of Magic Beauty Stars recruitment, incentive & rewards plan - inclusive of owning supplier relationships and SaaS platforms, while having the technical ability and in practice know-how of Affiliate network SaaS platforms
- Drive ambassador recruitment growth 2X
- Drive ambassador Revenue growth 3X
- Establishing and maintaining strong relationships with Magic Beauty Stars stakeholders, both internal and external to the business
- Researching and outlining new potential partners, platforms, or direct relationships with the aim to grow and diversify the brand's ambassador programme, Magic Beauty Stars
- Working with manager to consistently review and improve the Ambassador programme inclusive of, but not limited to providing feedback on SaaS platform roadmap
- Review and approve Magic Beauty Stars content on a weekly basis
- Complete Magic Beauty Stars commission reporting on a monthly basis
- Provide ad hoc daily, weekly and monthly product seeding and gifting to Magic Beauty Star ambassadors
AFFILIATE COMMERCIAL INFLUENCERS
- Shape strategies across regional markets (UK, US, APAC, EU), working to deliver customer growth, brand exposure and Revenue in market via Influencer partners, such as LTK RewardStyle, Metapic and ShopMy - driving strong CVR
- Oversee and manage partner deliverables ahead of ‘go live’ activity, always considering industry and ASA compliance guidelines
- Manage campaigns from creating briefs to post-campaign analysis, making sure talent casting, briefs, content etc all ladder up to a cohesive, aligned Traffic and Revenue driving campaign
AOB
- Commercial knowledge and in-job expertise of engaging and cultivating hard KPI performance from Ambassador and Influencer communities (Traffic, Revenue, AOV, CVR, ROAS, CPO), inclusive of setting up commission rates and Affiliate networks
- Analysis of campaigns, reporting ROI results & devising strategies to optimise or replicate campaigns
- Monitoring, analysing results and crafting reports of all campaigns, including daily, weekly and monthly reports
- Provide regular, actionable recommendations to ensure maximum Revenue and Traffic
- Partner with relevant internal and external colleagues, such as the Data Analytics, Brand Influencer and Trade teams, to test and refine acquisition and retention strategies
- Maintain high level of knowledge across the industry, as well as Affiliate, In]]>
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