Trade Marketing Manager | Fashion/Accessories

Trade Marketing Manager

Location: North West London
Working pattern: 4 days in the office, 1 day from home
Salary: £60,000–£70,000

A leading international accessories brand is looking for an experienced Trade Marketing Manager to join its growing marketing team.

This is a newly defined role offering significant ownership, visibility and the opportunity to shape how the brand is brought to life across international markets. Reporting directly to the CCO, you’ll work at the intersection of Trade Marketing, Sales, Product and Creative, driving commercial execution across a growing global distributor network.

The Role

You’ll take ownership of the global trade marketing calendar, ensuring campaigns, launches and retail initiatives are effectively planned, localised and executed across multiple markets.

Key responsibilities will include:

• Own and deliver the global trade marketing calendar across international markets.
• Lead retail activations, trade shows, pop-ups, events and point-of-sale initiatives.
• Ensure merchandising guidelines, display units and retail assets are effectively implemented across B2B channels.
• Support new market entries, product launches and collection launches.
• Localise global campaigns and marketing assets to meet the needs of individual markets.
• Develop and manage go-to-market playbooks for priority markets.
• Work closely with Sales, Creative, Product and Marketing to ensure strong commercial execution.
• Manage trade marketing budgets, investment and allocation across markets.
• Analyse sell-in, sell-through and market performance data to identify opportunities and measure impact.
• Coordinate multiple projects, stakeholders and deadlines in a fast-moving environment.
• Continuously improve trade marketing processes, tools and ways of working.

International Scope

The role will work across a broad international distributor network, with key markets including:

UAE | Saudi Arabia | USA | Cambodia | Other international markets

International and multi-market experience is therefore an important part of the role. You’ll need to be comfortable adapting global strategies to local market requirements while maintaining consistency and brand standards.

About You

We’re looking for someone who combines strong trade marketing experience with excellent project management and commercial awareness.

You’ll ideally bring:

• Experience working across multiple international markets.
• Strong trade marketing, retail marketing or commercial marketing experience.
• Excellent project management and organisational skills.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience localising campaigns and driving market-level execution.
• Confidence working closely with Sales, Marketing, Creative and Product teams.
• Experience managing budgets, timelines and multiple competing priorities.
• A commercially focused and analytical mindset, with the ability to interpret market and sales data.
• The ability to work independently, take ownership and drive projects through to completion.
• A hands-on, proactive approach and the ability to thrive in a fast-moving, evolving environment.
• A strong focus on execution, delivery and measurable commercial outcomes.

Experience within watches, jewellery, fashion, beauty, luxury or another consumer-facing industry would be advantageous, but is not essential.

Why This Role?

This is an opportunity to join an ambitious international brand at an exciting stage of growth, with genuine ownership over trade marketing activity and direct exposure to senior leadership. You’ll have the opportunity to influence how the brand is executed across multiple global markets and work across Sales, Marketing, Product and Creative to deliver tangible commercial results.