Assoc Brand Manager

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

About the role

Ready for your next step? As Associate Franchise Manager, you will help look after two of Hasbro’s biggest and best-loved entertainment and consumer products brands, owning key deliverables and partnering with teams across production, social, music and digital games. Reporting to the Director, Global Franchise Strategy & Management, and based in London, you will be part of a talented team across London, LA and Boston: supportive, in it together and always got each other’s backs. We focus on the best results, execute with excellence and have fun doing it, and you will have real autonomy and challenge.

A day in the life

• Own key franchise deliverables for two major brands, delivering on time, on budget and to a market-leading standard.
• Partner with production, social, music and digital games teams to bring franchise strategy to life consistently across every touchpoint.
• Brief and work with our creative team on franchise collateral, from presentations and sell-in tools to toolkits.
• Plan impactful initiatives across the business, keeping franchise identity consistent across all assets.
• Pitch to partners worldwide, spotting opportunities for global activations.
• Share insights with colleagues and measure how our materials perform, so the next ones are even better.

What you’ll bring

• 2–3 years’ experience in a busy franchise, brand or marketing team; entertainment or consumer products experience is a plus.
• A track record of executing with excellence: proactive, organised and results-oriented, with high standards.
• Independent, calm under pressure, great at juggling priorities and open to feedback.
• Excellent communication and the confidence to pitch ideas and collaborate across functions.
• Strong presentation and IT skills: PowerPoint, Word, Excel and Outlook.
• A real passion for entertainment and consumer products, and a team player at heart.

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

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