General Manager - Fitness Club (West London)

General Manager – Fitness Club (West London)

Location: West London

Salary: £35,000 – £44,000 base salary (OTE up to £52,000 including bonuses)

Hours: Full-Time | In-Club Leadership Role

Lead a Team. Grow a Business. Build a Community.

Join a leading international fitness brand known for its strong culture, proven systems, and

member-first approach. We’re looking for an experienced and driven General Manager to

lead our West London club — driving membership growth, inspiring a motivated team, and

ensuring every member enjoys an outstanding experience.

This role combines hands-on leadership, commercial focus, and operational excellence.

You’ll work within established frameworks designed to help you deliver exceptional

business results and an outstanding member journey.

Why Join Us

● Attractive Package: £35,000 – £44,000 base salary with OTE up to £52,000.

● Performance-Based Rewards: Competitive bonus structure linked to club performance.

● Proven Systems and Support: Operate within a well-established global network with

strong operational backing.

● Positive Culture: Be part of a team built on accountability, energy, and high standards.

● Dynamic Role: A varied position combining sales, leadership, and operational

management.

Your Role

As General Manager, you’ll oversee and contribute to all aspects of the club’s performance —

including sales, member retention, operations, and team leadership — ensuring the club

consistently meets and exceeds brand standards.

This is a full-time position requiring flexibility to support club operations, including

evenings and weekends.

Key Responsibilities

Sales and Commercial Performance

● Lead by example in all sales activities, including calls, tours, and conversions.

● Drive membership growth through effective local marketing and outreach.

● Coach and motivate your team to achieve and exceed monthly targets.

● Monitor KPIs daily and take proactive steps to maintain performance.

● Contribute to budget planning and deliver against commercial objectives.

Member Experience and Retention

● Ensure every member receives a welcoming, professional experience.

● Implement initiatives to boost engagement and retention.

● Respond promptly to member feedback and service issues.

● Build a genuine sense of community within the club.

Leadership and People Development

● Lead, coach, and develop a team of sales and fitness professionals.

● Set clear expectations and uphold consistent performance standards.

● Promote a culture of teamwork, professionalism, and accountability.

● Recruit, train, and support staff to deliver exceptional service.

Operations and Compliance

● Maintain high standards of cleanliness, presentation, and safety.

● Oversee all health and safety compliance, checks, and audits.

● Manage stock, budgets, and supplier relationships.

● Ensure smooth daily operations and act as the key point of contact for the club.

About You

We’re seeking a confident, proactive leader who thrives in a fast-paced environment and

leads from the front.

● At least 5 years’ management experience in fitness, leisure, or hospitality.

● A proven track record of achieving sales and performance targets.

● Strong leadership and team management skills.

● Excellent communication and problem-solving abilities.

● A hands-on approach with exceptional attention to detail.

● A genuine passion for fitness, service, and member satisfaction.

What Success Looks Like

● Your team is engaged, high-performing, and motivated.

● Sales and retention targets are consistently achieved.

● The club is recognised for its high standards and welcoming atmosphere.

● Members feel valued, staff feel supported, and operations run smoothly.

What You’ll Get

● £38,000 – £44,000 base salary (OTE up to £52,000 including bonuses).

● Performance-based bonus structure.

● Free gym membership and access to all network facilities.

● Comprehensive training and operational support from an established fitness brand.

● The opportunity to lead one of West London’s most successful fitness clubs.

How to Apply

If you’re ready to take the next step in your leadership career and want to make an impact in

a fast-paced, people-focused environment, we’d love to hear from you.

Please apply with your CV and a short cover letter outlining why you’re the right fit for this

West London club.