Content Marketing Manager

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

HSBC Private Bank (PB) Marketing is focussed on supporting the strategic and revenue growth priorities of the business across all geographies in which PB operates. The function champions a deep understanding of high net worth (HNW) and ultra-high net worth (UHNW) customers to develop, execute, and optimise Marketing strategies across the marketing mix. 

This role is within the central marketing team which has responsibility for the overall marketing strategy for PB, brand and the digital channels that PB utilises. The objective of the team is to work across the marketing funnel to raise awareness of the brand, develop highly engaging thought leadership activated across paid and organic channels, ensure prospects can easily find PB in the digital ecosystem and work with product/proposition teams to develop effective go-to-market strategies.

In addition, there is the need to develop specific content marketing strategies for key PB audiences including Next Generation, UHNW and Family Offices. This will include generating content but also identifying, negotiating and executing external collaborations that either bring engaging material or greater access to our priority audiences.

This will require building a detailed knowledge of the chosen areas, working with our PB experts to develop an official house view and turn this into tangible marketing activity. The successful candidate will need to be able to demonstrate creativity and innovative thinking as well as have exceptionally strong communication skills. Being able to manage multiple programmes of work and prioritise across them aligned to business objectives will also be an important attribute.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Support multi-channel marketing plans to promote PB expertise into markets including owned, earned and paid channels.
• Develop industry leading thought leadership around investment themes for all PB audiences (Next generation, UHNW, family businesses amongst others).
• Utilise trend mapping tools and customer insights to identify opportunities to deliver hyper-relevant thought leadership.
• Support the smooth running of agency relationships to deliver thought leadership programmes.
• Collaborate with PB Communications colleagues to achieve earned media (PR) outcomes.

To be successful in this role you should meet the following requirements:

• Expert experience in the field of either Content Marketing, External Communications or PR - essential
• Private Banking or Wealth Management experience - essential
• Proven track record of delivering complex projects from start to finish - essential
• A creative and strategic thinker
• The confidence to manage the requirements of executive level stakeholders

This role is based in London.

Opening up a world of opportunity

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: [email protected]

Telephone: +44 207 832 8500