Ad Sales Team Leader

Team Leader, Affiliates and SME Growth (up to £45,000 plus commission)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About the role

In this newly created role, we are looking for a driven Team Leader, Affiliates and SME Growth to join our IMDirect team. This position will lead a small team focused on accelerating affiliate and ad revenues from small and medium-sized enterprises (SMEs). You will play a pivotal role in defining and scaling a high-performance outreach and partnerships programme, driving measurable commercial growth while ensuring alignment with Immediate’s values and audience needs.

As a Team Leader, you will;

• Lead a team of 2 Sales Execs working across affiliates and fixed fees, whilst driving digital revenues across one of Immediate’s leading brands
• Deliver own personal targets to drive significant revenue growth across our Affiliate brands
• Develop, communicate and implement annual commercial business plans for IMDirect, with the support of the Advertising Director
• Analyse sector, market and customer trends leveraging platforms such as Tableau and other CRM systems to identify new products and commercial revenue streams that will add value to IM Direct & Affiliates
• Support the Advertising Director as and when needed
• Support the team to maintain a minimum standard in activity KPIs, new business wins, series bookings, digital conversions, and proposals ensuring all activity is logged on Salesforce
• Work closely with the central Commerce Team to execute and evolve a commercial strategy that unlocks fixed fee budgets and secures competitive CPAs
• Identify and close new high-value affiliate partnerships and SME campaigns whilst balancing growth and margin
• Manage the delivery and optimisation of CPA-led campaigns across Immediate’s digital portfolio
• Work closely with Client Leads within the ads team to identify, execute and evolve a commercial strategy that unlocks marketing spend within the SME market
• Maintain and grow existing relationships within the affiliate industry through B2B marketing, attending events and organising regular Publisher Presents. Entertain clients and agencies (with hospitality budget guidelines)
• Liaise with trading & agency teams, product, editorial and marketing to optimise affiliate placements and identify new opportunities
• Ensure seamless communication between stakeholders for campaign delivery and performance alignment. Oversee partner onboarding, campaign execution, and performance tracking

Requirements

• Proven experience in a commercial or partnerships team, ideally within affiliate marketing, digital media, or B2B SaaS/SME sectors
• Experience managing or mentoring junior team members
• Demonstrated success in closing and optimising B2B/B2C affiliate and partnership deals
• Commercially astute with excellent negotiation and relationship-building skills
• Strong analytical mindset with confidence using data to drive decision-making
• Proficiency in sales pipeline management and CRM tools
• A proactive, “growth mindset” approach to business challenges and innovation
• Familiarity with SEO and social channels would be an advantage
• It’s a bonus if you have experience with CPA-led campaigns and an understanding of affiliate tracking platforms

Benefits

• A relaxed working environment with regular socials including a summer festival
• Immediate Community webinars, well-being initiatives and Mental Health First aiders
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Tailored training and development through our Love Learning platform
• A progressive and transparent culture with clear career progression
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, environment, and impact. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place where you can grow, be supported, and make a difference.