Social Strategy Director

About krow

At krow , we’re passionate about creating work that works. As a full-service creative agency and part of The MISSION Group, we pride ourselves on developing bold, insight-driven campaigns that deliver real results.

Now, we’re looking for a Social Strategy Director to help shape the future of our social offering, someone who understands that great social strategy sits at the intersection of culture, creativity and commercial impact. You’ll know what makes brands relevant in feeds, what makes ideas travel, and how to turn audience insight, platform behaviour and cultural trends into social-first strategies that clients can believe in and creative teams can bring to life.

This is a senior role for someone with deep social-first agency experience, strong creative instincts, and the confidence to lead strategic thinking across clients, pitches and teams.

The Role

As our Social Strategy Director, you’ll lead the strategic direction of social across key accounts and new business opportunities.

You’ll work closely with creative, client services and leadership teams to shape social-first strategies that are culturally sharp, platform-native and commercially effective. From defining content and creator approaches to building frameworks that raise the quality of thinking across the agency, this role is about helping us create social work that is both distinctive and effective.

You’ll be a senior strategic voice in the business, a trusted client partner, and a mentor to the team by bringing clarity, ambition and creative rigour to everything you do.

Responsibilities

• Lead social strategy across key client accounts, ensuring work is rooted in audience insight, cultural relevance and platform-native thinking

• Develop social-first strategies spanning brand, content, creator, community and amplification

• Shape the strategic foundations behind creative ideas, content territories, campaign narratives and creator approaches

• Turn trends, audience behaviour and platform insight into clear, actionable recommendations

• Act as a senior strategic partner to clients, leading workshops, presentations and planning conversations with confidence

• Lead strategic thinking on pitches and growth opportunities, creating compelling narratives that help win new business

• Build frameworks, tools and ways of working that improve the consistency and quality of strategic output

• Work closely with the creative, account handling and leadership teams to ensure strategy is integrated, inspiring and practical to deliver

• Mentor and develop juniors, helping raise the bar across thinking, storytelling and presentation craft

• Contribute to thought leadership across the agency through POVs, trend sessions and strategic insight

What we’re looking for

• Proven senior strategy experience within a social agency

• Deep understanding of social platforms, internet culture, creator ecosystems and audience behaviour

• Strong grasp of what makes ideas work in social, both strategically and creatively

• Experience developing social and creator strategies that feel native to platforms and useful to creative teams

• Confidence leading senior client conversations and presenting strategic thinking clearly and persuasively

• Strong pitch experience, with the ability to turn briefs into clear, sellable opportunities

• Commercial awareness and the ability to balance creative ambition with practical delivery

• A collaborative leadership style, with experience mentoring and developing teams

• A sharp point of view on where social, creators and culture are heading next

Benefits

Why Work With Us?

• Collaborate with highly respected agencies: krow and Livity

• Help shape the future of social within a culturally driven agency group

• Join a purpose-driven team making real cultural and creative impact

• Access opportunities for public profile building, mentoring and strategic leadership

What We Offer

We’re big believers in doing great work and living a great life. That’s why we’ve put together a benefits package that supports your health, happiness and hustle - inside and outside of work.

• 25 days’ holiday, increasing to 29 after 2 years’ service + Plus Bank Holidays

• Company pension scheme, with enhanced Employer contributions after 1 years’ service

• Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.

• Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc

• Electric Car Purchase Scheme, via Salary Sacrifice

• Outstanding training and progression, including access to LinkedIn Learning and The Mission Group Learning Management System

• Employee referral scheme

• Regular staff social events

• Company Christmas closure

• Long service awards

• Cycle To Work scheme

• Mission Share Scheme

Inclusion matters

At krow, we believe the best ideas come from diverse perspectives — and that culture only thrives when everyone has the space to show up as themselves. We’re committed to building an environment that’s welcoming, respectful and genuinely inclusive for all.

We’re proud to be a Disability Confident Committed (Level 1) Employer . That means we’ve pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed — because supporting every candidate matters.

Also a Part Of...

You’ll also be part of MISSION — a collective of Agencies dedicated to helping clients thrive.
Over 900 people, 24 locations, 3 continents, and 1 big difference.
The MISSION Groups vision? To be the preferred creative partner for real business growth by delivering Work That Counts™.

#LI-Hybrid