Senior Marketing Manager (B2B Conferences)

About Climate Action:

Climate Action is a mission led company that has been working at the intersection of climate change policy, innovation, and sustainable finance for 18 years. Our mission is to accelerate the transition to a global green economy to speed the achievement of the UN Global Goals and the Paris Climate Agreement. 

Climate Action’s digital and physical events create tangible partnerships between business, government, policy makers and investors to accelerate the global transition to net zero.

About the role:

We are currently recruiting for a Senior Marketing Manager to join the Climate Action events team to contribute to the companies exciting growth and success by planning and executing marketing activities

We are looking for a commercially astute and tenacious Senior Marketing Manager who can demonstrate a proven track record in marketing B2B conferences and events ideally with direct experience in marketing automation and digital. You will have a confident approach to working in a fast paced environment and passion for marketing. A deep understanding of climate change policy and sustainability is advantageous.

We are seeking an individual who has a minimum of 10 years professional experience, with significant experience in a senior B2B event marketing role within a commercial of exhibition company.  This experience should include managing a team of marketers and developing, managing, and implementing marketing strategies and campaigns.

Minimum of 10 years of professional experience , with at least 5 years specifically in a senior B2B event marketing role within a commercial conference or exhibition company.

o Comprehensive (360) event marketing capabilities

o Digital Campaign Management: Setting up and managing digital paid campaigns.

o Email Marketing: Execute email marketing strategies, including copywriting.

o Lead and Demand Generation: Driving lead and demand generation initiatives.

o Marketing Automation: Implement and manage marketing automations and workflows.

o Social Media Strategy: Develop and manage social media strategies.

o Database Management: Managing and maintaining marketing databases.

o Performance Reporting: Produce analytical and detailed reports on marketing performance.

o Marketing content creation and management including Copy writing and creative briefs

o Devise PR strategy whether internal or external and oversee the execution 

o Support and develop junior members of the marketing team through training and KPIs

Requirements

The successful applicant will have the following qualities:

• 5 years specifically in a B2B Event Marketing role within a commercial conference or exhibition company.
• A passion for sustainability and environmental issues
• Strong digital marketing skills plus an understanding of commercial content marketing.
• Highly creative approach to maximise small marketing budgets for maximum results
• A strong understanding of social media channels (particularly X and LinkedIn) and strategies and ability to leverage them effectively and commercially
• Working knowledge and practical application of marketing awareness and other digital tools such as Tweet deck, Google Analytics, Adwords
• Knowledge and desire to demonstrate commercial results from marketing automation

• An agile approach to working where you are able review results and adjust plans as you go to optimise results

• Excellent project and time management, organisation and stakeholder management skills with the ability to work on your own initiative

• Analytical skills with a strong attention to detail

• Superb work ethic with a passion and enthusiasm for conceptualising, delivering and growing marketing strategies

• Confident communication and influencing skills; especially on the telephone, to secure agreements with key partners globally.

Benefits

What we offer:

• Hybrid working arrangement between our WeWork offices in Victoria and remote with three days working in our office weekly
• Generous and achievable bonus scheme
• WeWork wellbeing benefits such as yoga sessions and meditation
• Barista, community bar, table tennis, showers, and ability to bring your pet to work
• Opportunity to attend COP and work with globally recognised sustainability and climate leaders
• Join a rapidly growing, mission-led company, making a positive impact on our planet