Growth Creative Lead

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How we started:

Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where we are now:

We’ve earned the trust of millions of people worldwide through our top-selling products and well-known brands: MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A lot of our success is down to having our own pharmacies, manufacturers and products – spearheaded by leading in-house medical teams, researchers and pharmacists.

In 2025, HeliosX helped treat over 1.7 million patients worldwide. We reached £781m in revenue, delivering +337% year-on-year growth and cementing our position as the clear market leader in the UK. In 2025 our weight-loss treatments helped our patients lose 8.5 million kilograms of excess weight; contributing to an estimated 1,300 fewer cardiac events. That’s not just growth; that’s measurable, life-changing impact at scale.

We're operating across four markets, with successful launches in Germany and Canada, and growing our reach in the US.

Where we’re going:

2026 is a step-change year. Our ambition is to reach £1.6bn in revenue, expand from four to eight global markets and significantly broaden our condition and treatment portfolio. Over the coming years, you’ll help shape HeliosX into a truly world-leading healthcare partner; one that combines scale, speed, and clinical rigour to redefine how personalised care is delivered. Joining HeliosX now means building systems, teams, and products that will define the next decade of digital healthcare, and doing work that genuinely improves lives, at global scale.

There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!

About the Role

We are looking for a Growth Creative Lead to join our team on a permanent basis. This role plays a key part in shaping and driving creative execution for HeliosX’s paid social growth, with an initial focus on our Weight Loss category and oversight across the wider brand portfolio.

As Growth Creative Lead, you will manage a team of content creators and designers, with clear accountability for ensuring creative output is aligned to strategy, performance goals, and platform requirements. This is a hands-on team lead role that sits at the intersection of creative, performance, and production.

A core part of this role is scaling video content for paid social. You will be responsible for setting the standard for how content is iterated, re-edited, versioned, and expanded to drive volume and performance across platforms such as Meta and TikTok. This role suits someone who understands that growth creative is rarely about one-off ideas, but about continuously refining and scaling what works.

You will work closely with Growth, Brand, Creative, Clinical teams and external partners to ensure strong alignment between strategy, execution, production, and performance. You will be expected to use data, insights, and platform learnings to guide creative direction and to build systems and processes that allow your team to move quickly without compromising quality or compliance.

This is an opportunity for a forward-thinking content leader who enjoys working in a fast-paced growth environment, is fluent in performance marketing dynamics, and is motivated by turning creative ideas into measurable results.

Key Responsibilities

1. Strategic Direction & Content Development

• Lead, manage, and develop a team of Growth Content Creators and Designers, providing clear direction, feedback, and growth opportunities.
• Define the content roadmap and priorities for your team, ensuring alignment with HeliosX’s growth goals.
• Lead the Growth Content Creative Weightloss with direct responsibility for overseeing the successful output of the Growth Content Creators and Designers as well as overseeing external creative vendors and agencies.
• Develop high-impact paid social content strategies informed by performance data and insights, customer insights and social trends, ensuring they align with HeliosX’s growth goals.
• Work closely with the team to ensure content strategies are optimised for performance metrics such as hook rates, engagement, and conversion.
• Maintain a clear content production pipeline, balancing innovation with strategic goals and budget considerations to deliver a growth roadmap across all HeliosX brands.

2. Data-Driven Decision Making & Performance Optimization

• Use data analytics, user research, and competitor analysis to help refine the creative playbook and improve content performance on paid social platforms (Meta, TikTok).
• Work with the Growth channel manager to evaluate content experiment results, develop new creative hypotheses for testing, identify high-performing assets, and iterate on new creative ideas.
• Monitor key performance indicators and report on creative successes and areas for improvement.
• Stay informed on industry best practices, platform updates and emerging technologies to enhance content efficiency and performance (e.g., AI tools for ad creation).

3. Team Collaboration & Creative Ideation

• Lead creative ideation sessions with internal teams (Growth, Paid and Organic Social, Brand, and Creative) to brainstorm new content concepts and strategies.
• Ensure ideas are transformed into actionable, scalable campaigns that drive HeliosX’s growth across paid social channels.
• Foster strong collaboration with cross-functional teams to align on content strategy, branding, and customer insights.

4. Content Production Oversight & Vendor Management

• Oversee the end-to-end content creation process, from ideation to production and delivery, ensuring all creative adheres to platform best practises and brand guidelines.
• Coach your team to deliver quality content on time and within budget while maintaining creative excellence.
• Manage relationships with external creative vendors and ensure timely, cost-effective content delivery that enhances HeliosX’s production capacity.
• Work with Growth and Creative Production teams to improve forecasting and planning process to ensure team roadmap is optimised to support business needs.

Who You Are

• Experienced People Manager: You have at least 2+ years of experience managing creative teams, providing coaching, performance feedback, and fostering growth.
• Video Editing Skills: Proven experience scaling video content for paid social, with a strong understanding of how to re-edit, iterate, and version creative to maximise volume and performance. This role is heavily focused on continuous iteration, so you should genuinely enjoy that process.
• Strategic Leader : You have at least 4+ years of experience in content creation for paid social, including leadership experience managing creative teams and vendors.
• Social Native Expert : Deeply familiar with social media platforms like Instagram and TikTok, and understand how to harness organic trends to drive paid content performance.
• Performance-Driven : Proven track record of optimising content based on key performance metrics such as engagement rates, hook rates, and conversion rates.
• Collaborative Innovator : You enjoy working cross-functionally and leading creative ideation sessions to align content strategies with broader business goals.
• Growth Mindset : Passionate about experimentation, data-driven decision-making, and constantly improving content to achieve performance goals.
• Experienced in Startups/Agencies : Experience working in a fast-paced startup or an agency with a focus on social performance marketing, with a portfolio of successful paid social campaigns to back it up.