Head of B2B Marketing

Selling your home shouldn’t feel like guesswork. At GetAgent, we collate data to show homeowners which estate agents really deliver. The result? Less stress, quicker sales, and happier movers.

We are a growing team of 85+ incredible colleagues working tirelessly to support homeowners navigate the complicated process of selling property.

Together, we are transforming the experience of selling your home.

Role Overview

We are looking for a strategic, commercially minded, and hands-on Head of B2B Marketing to lead and shape GetAgent’s B2B marketing function.

Reporting directly to our CEO, Colby Short, you will set the strategy and roadmap with a clear focus on driving commercial growth, strengthening agent engagement, and driving the adoption of our expanding portfolio of B2B products.

This role is perfect for a senior marketing generalist who balances high-level strategic judgment with a practical, execution-first mindset. You’ll be comfortable switching fluidly between long-term strategic projects, multi-channel product launches, and high-quality, always-on B2B marketing execution.

What you’ll be doing

• Strategy & Commercial Roadmap: Set the overarching B2B marketing strategy, priorities, KPIs, and reporting framework, aligning all marketing activity directly with GetAgent’s commercial objectives.

• Brand, Messaging & Voice: Own B2B brand communications across email, social (primarily LinkedIn), web, events, PR, collateral, and product messaging. You will act as the ultimate guardian of our brand voice.

• Product Marketing & Go-To-Market (GTM): Partner closely with Product, Growth, and Sales to shape positioning, launch strategy, messaging, and post-launch lifecycle campaigns for GA Pro and future B2B product releases.

• Full Lifecycle Engagement: Develop marketing initiatives that drive agent acquisition, activation, product adoption, and long-term retention—helping agents get maximum value from our services while maximising commercial return for GetAgent.

• Cross-Functional Project Management: Take loose or high-level business ideas, build structure around them, and collaborate across B2B teams (Sales, Product, Growth, and Ops) to take integrated campaigns from concept to measurable execution.

• Team Leadership & Development: Line manage and mentor our marketing exec, and provide cross functional management of stakeholders and projects..

• Process & AI Efficiency: Proactively leverage AI tools and marketing automation (e.g., Customer.io ) to optimise workflows, improve audience segmentation, and maximise output from a lean, fast-moving team.

What we need from you

• Senior B2B Marketing Experience: Proven experience in a Head of Marketing or senior B2B marketing manager role, ideally gained within a high-growth scale-up or fast-paced agency environment.

• True Generalist Skillset: Comprehensive, hands-on experience across a full mix of B2B channels (LinkedIn, email/CRM, PR management, content, collateral, and events).

• GTM & Product Launch Track Record: Demonstrated experience taking B2B products to market, driving early adoption, and managing ongoing product lifecycle campaigns.

• Commercially Driven: Exceptional judgment and organisational skills—able to prioritise high-value commercial impact without neglecting the fundamental "always-on" marketing engine that maintains brand presence.

• Strong Communicator: Outstanding written communication with an innate understanding of B2B tone. You know how to talk to individual business owners clearly and directly.

• Agile & Organised: Thrives in a dynamic environment; capable of taking an ambiguous brief, establishing clear priorities, coordinating internal stakeholders, and delivering to a high standard.

What’s in it for you

• Salary: £70,000 - 90,000 depending on experience

• Location: Based in London - Shoreditch

• Hybrid Working: 3 day a week in office, 2 days working remote

• Benefits: Private Medical Cover, L&D Allowance, Wellbeing Allowance, Perks at Work.

• Holiday: 25 days + Bank Holidays.

• Culture: Join a growing company at an exciting point in our journey. We place a big emphasis on hiring "lovely people"; they are the best thing about our team.