Copy Writer

So Energy
London

🌍 UK, Hybrid

⭐️ Our Perks

Values-driven culture – we’re really proud of our culture. 

🙌 Drive your own experience 

  • Personalised Learning and Development Budget
  • Hybrid working hours – Each team has their own Smart Working Charter that empowers you to do your work in the best way you can
  • Technology – Your choice of Mac or Windows

✨ Empowering you to be your most authentic self 

  • 25 Holiday Days + your local bank holidays
  • 1 Birthday day – it only happens once a year!
  • 3 So Giving Days - spend these days giving back to your chosen cause
  • Religious Celebrations Leave
  • Mental Healthcare – Sessions with Unmind
  • Enhanced Family Leave

So Energy

Who we are

So Energy was created in 2015 because we knew energy suppliers could be better. Since then, we’ve grown rapidly but sustainably, with 350,000 customers and over 450 Energists (what we call our people). But we’re not done. We’re on the road to a net zero future, and thanks to our partnership with ESB, we’re well on the way. We’re customer-centric, tech-led, and passionate about sustainability.

We want to do the best we can for our customers, each other, and our planet, so we’ve created a workplace that's encouraging, supportive, and offers the opportunity for growth. As a company, we live by six core values that guide everything we do:

  • Clear
  • Honest
  • Ambitious
  • Inquisitive
  • Caring
  • Sustainable

The Role

Copy Writer at SO ENERGY

We are seeking a Copywriter to shape how So Energy speaks to the world. In this role you will define our tone of voice and ensure clarity and consistency across all our customer facing communications. As an experienced copywriter or content designer, you will ensure all our communications build trust, increase engagement and bring to life our mission of ‘sustainable energy for every home’. You will possess the ability to explain complex propositions using simple language and bring a strategic perspective on positioning, messaging and copy. You will be comfortable getting hands-on and producing compelling copy for customer comms, emails, web pages, blogs, guides, advertising and beyond in a fast-paced and dynamic environment.

Reporting into our Marketing Manager, Lou Cannon 👋

Who you'll be working with?

This role requires effective collaboration with teams across So Energy including marketing, product, technology, customer operations, propositions, solar, regulations and the people team. You will be a visible and proactive voice within the business, with the ability to prioritise and manage briefs from a range of stakeholders.

What you’ll be getting up to:

  • Define and evolve our brand tone of voice, ensuring consistency across internal and external channels. 
  • Develop copy guidelines and content strategy, empowering our people to deliver a consistent experience. 
  • Provide training and support for teams on positioning, tone of voice and messaging best practice. 
  • Translate complex energy jargon and propositions into simple and persuasive language for customers. 
  • Work with legal, compliance and regulatory teams to ensure transparency and mitigate risks. 
  • Create high-quality copy for a range of customer facing communications including email, website, advertising and more. 
  • Collaborate with the Content Manager on website optimisation, SEO and organic social as required. 
  • Work with Product and UX Design teams to ensure accessible and effective digital user journeys. 
  • Play an active role in wider Brand, Marketing and Growth initiatives including product marketing and creative campaigns.

This role will be a great fit if:

  • Proven experience in copywriting, content design and UX writing, ideally within energy or a similar regulated sector. 
  • Exceptional communication skills, with the ability to simplify complex concepts and craft compelling messaging. 
  • Strong understanding of brand positioning and the role that language plays in shaping customer experience. 
  • Experience in defining tone of voice, developing copy guidelines, writing to brief and providing feedback. · Adaptable and resilient, comfortable developing high-quality copy in a fast-paced environment. 
  • Ability to work effectively with stakeholders across marketing, product, design, operations and compliance


Research shows that some people are less likely to apply for a role
unless they are 100% qualified. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related, tell us about your journey, and about what you learnt.

So, if this role excites you, don’t let our role description hold you back, get applying!

APPLICATIONS CLOSE ON 11/06/2025

Want to tailor your application? 

Hiring Process

  1. Talent interview with a Senior Talent Acquisition Partner
  2. Copy Task reviewed by the Marketing Manager
  3. Second Stage interview with our Marketing Manager and Senior Product Designer
  4. Final stage technical interview with our Marketing Director and Content Manager

Support – If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best – please let us know so we can talk about how we can best support you and make any adjustments that may be needed.

Our priority is to match the right person to the role, and we never want salary to be a barrier to applying. Regardless of your current pay, we’ll ask about your salary expectations during the application process, and our Talent Team will have an open, honest conversation during the screening call to understand your skills and explore our salary options.

Our Values

We look for people who share our values and can add to our culture. Values are shared beliefs that guide our decision-making, culture is how we function as a group and how we live our values as individuals.

Clear - The energy industry can be pretty complex so we strive to provide clear communication to our customers and colleagues

Honest - Transparency is key, Whether that's providing clear bills to our customers or trusting our staff to do the right thing.

Ambitious - All of us are ambitious about the future of So Energy and what we can contribute to it.

Inquisitive - We are also questioning the Status Quo to see if there is a better way to do things for our customers

Caring - We care about the work we are doing, our customers and our colleagues
Sustainable - As a renewable energy company we are providing sustainable products but we also care about sustainable careers. That's why learning and continuous development is so important to us.

Diversity, Equity, Inclusion & Belonging

At So Energy, we’re committed to cultivating an environment that promotes diversity, equity, inclusion and belonging. We are a global community and we believe our unique qualities should be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or otherwise. Inclusion isn’t just an initiative at So Energy. We strive to embed it not just into our values but throughout our entire culture.

Posted 2025-05-29

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