Channel Marketing Manager SME (Hiring Immediately)

Company Description

Shawbrook's ambition is to be the best specialist lender for the real economy. We give more businesses, property investors and people the confidence to act and the funding to succeed. We pair investment in technology and data with the expertise and relationships of our people, so customers get expertise that feels personal, backed by a strong bank.

SME is a large and varied market for Shawbrook. We serve small and medium sized businesses through four brands: Shawbrook, ThinCats, JBR and Playter. Each has its own customers and its own voice, and many customers reach us through brokers, dealers and other intermediaries.

Our people are what set us apart. They are close to each market, so they understand what our customers, and the people who work with them, really need. In SME marketing, that means knowing each brand and its audiences, and turning that knowledge into marketing that feels personal.

Join Shawbrook because you:

• Want to help us strengthen our expertise and to deliver stand-out work that leverages the best in technology and data.
• Want to build a bank for the future that delivers incredible experiences and outcomes for customers who are on a mission of their own.
• Want to continue to grow professionally. We encourage you to grow and be the best version of yourself.
• Care about sustainability? We want to have a positive impact on our people, environment and society.
• Bring passion and enjoyment to your work and to help us enrich our culture of being always creative, personal and practical.

Job Description

The Channel Marketing Manager, SME helps deliver Shawbrook's marketing plans across our SME brands (Shawbrook, ThinCats, JBR and Playter) and key propositions. Working closely with the Head of Marketing, SME and broader Marketing team, along with wider stakeholders across the business, the role focuses on turning strategy into effective, well-executed marketing activity that drives clear commercial outcomes.

Many of our SME customers come to us through brokers, dealers and other intermediaries. The role has a particular focus on helping them understand our products and feel confident recommending us. It is a hands-on role that combines planning with delivery. You will plan and run campaigns and content, and shape events with our Events team, keeping everything on time, on brief and on budget

A core expectation of the role is maintaining a strong understanding of the SME market. This includes gathering and applying insight into customer needs, intermediary behaviour, competitor activity and wider market trends, and using this insight to inform planning, optimisation and recommendations.

Marketing at Shawbrook is built around specialist teams for PR, content, social and events. As Channel Marketing Manager, you are the link between those teams and the SME brands and teams. You own the SME channel plans for your SME brands and shape what we say and when. You agree priorities with each team and bring them in at the right time, so all the work pulls in the same direction.

Key Responsibilities

Marketing Planning & Delivery

• Own and manage the SME channel plans for your allocated SME brands and products.
• Turn agreed business goals into clear activity, with a way to measure whether it worked.
• Manage the day-to-day delivery of campaigns, content and digital activity, making sure they are delivered on time, on brief and to budget.
• Suggest priorities, timings and improvements to the Head of Marketing, SME.

Plan Ownership & Orchestration

• Build and manage the channel plan for each of your SME brands, with clear targets and owners.
• Brief the PR, content, social and events teams, and agree timings and priorities with them.
• Spot gaps and overlaps across the plans and sort them out early.
• Keep plans up to date so everyone knows who is doing what.

Intermediary & Channel Marketing

• Deliver marketing that helps brokers, dealers and other intermediaries promote and distribute Shawbrook Group's SME propositions.
• Develop intermediary-facing messaging, content and toolkits that support sales conversations and improve conversion.
• Deliver programmes that drive intermediary engagement, education and advocacy, including onboarding and nurture activity.
• Ensure marketing activity is designed to influence measurable outcomes across the intermediary funnel, not just awareness or engagement.

Measurement, Reporting & Insight

• Track and report on how SME marketing is performing against agreed targets.
• Help build and use dashboards and reports that show impact and support decisions.
• Use results and market insight to improve campaigns and suggest changes to plans.
• Contribute to performance updates for senior colleagues, covering results, what we learned and what to do next.

Existing Customer Marketing

• Support marketing to existing SME customers alongside work to win new ones.
• Deliver activity that encourages repeat business, cross-selling and recommendations.
• Work with Portfolio and Product teams on tools, content and insight that help them grow customer relationships.

Brand & Proposition Marketing

• Deliver clear, consistent marketing for your brands, and stay across all four (Shawbrook, ThinCats, JBR and Playter).
• Follow group brand principles while adjusting tone and style for each brand and audience.
• Manage the development of campaigns, content and materials that support both intermediary and end-customer outcomes.
• Ensure propositions are clearly and consistently articulated across key intermediary-facing touchpoints.

Stakeholder Management & Collaboration

• Act as a trusted marketing partner to SME Origination, Product and Portfolio teams on day-to-day activity.
• Collaborate closely with the Events team to support the effective planning, execution and evaluation of the SME events programme.
• Work closely with PR, Social and Content teams to deliver coordinated B2B2B campaigns and thought leadership activity.
• Manage relationships with agencies and suppliers across campaign delivery, content, events and production.
• Contribute to a collaborative, joined-up approach across the wider Marketing function.

Continuous Improvement & Capability

• Identify opportunities to improve SME marketing processes, effectiveness and ways of working.
• Support the adoption of new tools, technologies and approaches that improve delivery and measurement.
• Test and apply new channels, formats and tactics in response to changing intermediary and customer behaviour.
• Use data to improve targeting, personalisation and decision-making over time.

Using Data & AI

• Support the practical use of data and AI tools to improve insight generation, content creation and campaign optimisation.
• Apply AI-enabled tools to enhance efficiency, personalisation and relevance at scale, in line with governance and brand guidelines.
• Share learning and best practice to help build capability across the SME marketing team.

Governance & Budget Management

• Manage allocated SME marketing budgets, ensuring spend is controlled, well prioritised and delivers value.
• Ensure all activity complies with regulatory, brand and governance requirements, including financial promotion approval..
• Identify opportunities to improve efficiency and effectiveness within areas of responsibility.

Qualifications

Skills & Experience

• Solid marketing experience in B2B or B2B2B settings, ideally in financial services, banking, fintech or another regulated sector.
• Experience delivering campaigns and programmes that led to measurable results.
• A good understanding of how broker and intermediary sales work and how marketing supports them.
• Experience working across more than one product or brand.
• Confidence using data, performance figures and insight to make decisions.
• Experience supporting events as a way of building business and relationships.
• Working knowledge of modern marketing tools, data and emerging AI.
• A working understanding of financial promotions rules.

Approach & Ways of Working

• Commercially minded, with a clear focus on results and delivery.
• Organised and proactive, with strong attention to detail and follow-through.
• Collaborative and confident working with colleagues across functions and levels.
• Comfortable balancing planning with hands-on work.
• Takes ownership of your areas and follows through on commitments.

Mindset & Attitude

• Curious about the SME market, intermediaries and customer needs.
• Keen to learn, develop and grow in a complex marketing environment.
• Open to change, new ideas and continuous improvement.
• Resilient and adaptable in a fast-paced setting.
• Lives Shawbrook's TOP values: think deeper, own it and pull as one.

Additional Information

Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

• Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment.
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