Head of Product D2C

AJ Bell
London

Job Description



We are now seeking a forward-thinking Head of Product to lead the product strategy, development and management for our range of accounts specifically designed to cater for new-to-investing customers. This role requires a detailed knowledge of the investment industry, market trends and customer needs.

The Head of Product will work closely with cross-functional teams to ensure the successful development of products that drive growth, establish our competitive edge and deliver exceptional customer experiences for AJ Bell.

What does the job involve?

  • Lead the product vision through understanding the unique needs of customers starting their investment journey and delivering innovative solutions that simplifies investing, improves customers’ financial literacy and improves customer outcomes
  • Drive new business through the ongoing development of investment propositions offering targeted support to enhance the user experiences and deliver tailored solutions
  • Develop and execute a comprehensive product strategy including the preparation and development of detailed product propositions to deliver against the business vision
  • Conduct market research and analysis to identify emerging trends, customer needs and changing competitive landscape to drive continuous innovation and product improvement
  • Collaborate with cross-functional teams including UX, product delivery, engineering and marketing to ensure timely delivery of high-quality products
  • Establish key performance indicators (KPIs) to measure the success of the range of products. Analyse data and metrics to make informed decisions and optimise product performance
  • Own product roadmaps, ensuring they reflect our strategic vision, meet customer needs and regulatory requirements
  • Ensure the D2C products comply with FCA regulations and industry standards, in particular, regarding the Consumer Duty. Work closely with legal and compliance teams to mitigate risks and maintain trust with customers
  • Manage the products in line with the AJ Bell Product governance framework
  • Build and manage relationships with key external suppliers
  • Lead and mentor a team of product mangers through fostering a culture of collaboration to encourage creativity and high performance

About you

  • Proven experience in product strategy, development and management within the financial services industry preferably with an investment business
  • Proven track record of leading and developing high-performing teams
  • Educated to degree level or relevant vocational

    qualifications

  • Detailed knowledge of the financial services industry including the FCA regulatory framework and market dynamics
  • Strong analytical, problem-solving and decision-making skills
  • Excellent communication and interpersonal skills
  • Ability to manage internal and external stakeholders
  • Ability to understand and advocate for customer needs and experiences

About us

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 620,000 customers using our award-winning platform propositions to manage assets totalling more than £96.1 billion . Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,500 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for six consecutive years and in 2024 named a Great Place to Work®.

Our perks and benefits

  • Competitive starting salary
  • Starting holiday entitlement of 28 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
  • A choice of pension schemes with matched contributions up to 8% (Increasing with length of service)
  • Discretionary bonus scheme
  • Annual free share awards scheme
  • Buy As You Earn (BAYE) Scheme
  • Health Cash Plan – provided by SimplyHealth
  • Private healthcare scheme and dental plan
  • Free gym membership
  • Employee Assistance Programme
  • Bike loan scheme
  • Sick pay+ pledge
  • Enhanced maternity, paternity, and shared parental leave
  • Loans for travel season tickets
  • Death in service scheme
  • Paid time off for volunteer work
  • Charitable giving opportunities through salary sacrifice
  • Calendar of social events, including annual Christmas party, summer party and much more
  • Ongoing technical training
  • Professional qualification support
  • Talent development programmes
  • Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
  • Monthly leadership breakfasts and lunches

Hybrid working:

At AJ Bell, our people are the heart of our culture. We believe in building strong connections by working together. That's why we offer a hybrid working model, where you’ll spend a minimum of 50% of your working time per month in the office. For new team members, an initial period will be full-time in the office to help you immerse yourself in our business and build valuable relationships with your colleagues.

AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.

We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on

qualifications

, merit and business need.

If you like the sound of the above, or just want to know more about the company and the role, we'd love to speak to you.

Posted 2025-09-24

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