Lead Product Designer - B2C

About JustPark

JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking—while empowering our operating partners to deliver exceptional parking experiences.

We’ve always believed parking should be easier—from end to end. That’s why we, two trailblazing companies—ParkHub and JustPark—have come together to make that vision a reality. 

ParkHub revolutionized event parking in the US., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task.

Now, as one unified company, we’re combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.

About the role

We are seeking a Lead Product Designer - B2C to drive the end-to-end design vision and execution for our consumer-facing parking web and mobile applications. This is a high-impact leadership role responsible for defining and elevating the design craft across our global product suite, while also mentoring and growing other designers on the team.

As a Lead Product Designer, you will play a strategic role in shaping the future of our B2C experiences across the UK and US markets. You’ll partner with Product, Engineering, Marketing and Customer Experience leaders to deliver holistic user experiences that are conversion-optimized, accessible, and scalable. In collaboration with the B2B Lead Product Designer, you will drive strategic initiatives, champion design excellence, and cultivate a strong, user-centered design culture throughout the organization.

What you’ll do

• Lead and own the end-to-end design process across multiple high-impact product areas, including native mobile and responsive web applications
• Define the design vision and contribute to strategic roadmap planning with Product and Engineering leadership
• Champion user research, usability testing, and data-driven design decisions across product teams
• Facilitate cross-functional ideation and design alignment workshops with stakeholders
• Actively mentor and coach other designers, elevating team capabilities and design maturity
• Present and advocate for design solutions and strategy at the executive level
• Partner with Engineering to ensure implementation fidelity and with Marketing to deliver high-performing landing pages and growth assets
• Guide the evolution and governance of our design system (Lotus) across the product suite

Requirements

• 7+ years of experience in product design with a focus on consumer-facing digital products, demonstrating measurable impact on both user experience and business outcomes

• 4+ years of experience driving product design initiatives and leading or mentoring designers in e-commerce or marketplace environments
• Expertise in Figma and prototyping tools, with strong visual design and interaction design skills
• Strong attention to detail when it comes to design craft and prototyping
• A strong portfolio demonstrating cross-platform product thinking showcasing complex user flows and location-based design patterns
• Deep understanding of conversion optimization, A/B testing methodologies, and experimentation platforms
• Strong grasp of responsive web principles and native iOS/Android guidelines
• Proven track record of leading design initiatives from concept to launch within collaborative product teams
• Excellent storytelling and communication skills to influence stakeholders and inspire teams
• Demonstrated ability to mentor designers and influence cross-functional teams
• Experience implementing and scaling design systems across a range of platforms in an iterative software development environment
• Deep knowledge of accessibility (WCAG) and inclusive design best practices

Bonus experience

• Experience in a founder-led start-up environment designing products from the ground up
• Previous experience in mobility, transportation, or location-based services
• Hands-on experience with data analytics tools (Amplitude, Tableau, and Google Analytics)
• Passion for or experience with designing using emerging technologies like AI/ML
• Background in fintech, payments, or financial services design

Benefits

• Investment in YOU and your wellbeing: competitive healthcare package, fertility support & other wellness offerings!

• Simplifying journeys so you can breathe easier: a range of travel related benefits for you to take advantage of such such as parking credit and much more!
• Recharge your batteries: free lunches, snacks, drinks & other sustenance provided for you in the office & a generous holiday policy
• We look out for your family: enhanced parental leave offerings and childcare benefits
• Look after the pennies!: 401k/pension offerings & referral schemes to continue growing our team
• Success is best when it's shared!: regular social activities and opportunities to spend time with your colleagues outside of work on us!

Our Interview Process 

• First Stage Interview (30 mins) - Virtual interview with the People Team to tell you more about JustPark and discuss your background, career goals, and role fit
• Hiring Manager Review (45 mins) - Virtual interview with the Hiring Manager to dive deeper into your experience and your interest for the role
• Design Task - Candidates are given a role-specific design challenge to complete within an agreed timeframe, simulating real work scenarios
• Panel Interview (1.5 hours) - Virtual or onsite (preferred) interview with a panel of Product, Engineering, and Design team members. You will present your completed Design Task, walk through your process, and answer questions from the panel, who will evaluate your approach, decision-making, and execution