Senior Content Marketing Manager (d/f/m)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our team of 1,500 Personios is building user-friendly products that delight our 15,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

This role requires 3 days per week in the office and is based in Amsterdam or London.

Are you ready to transform how businesses think about HR? At Personio, you'll craft compelling narratives and assets that convert interest into action and shape the future of work.

We're looking for a Senior Content Marketing Manager to drive content strategy and execution for Personio across UKI and BENELUX markets. You'll own personalised, market-specific content that builds awareness, drives engagement, and accelerates pipeline for our all-in-one HR platform. Working at the intersection of Regional Marketing, Performance Marketing, Brand, and Sales, you'll play a key role in scaling our presence and reputation across two of our key markets.
You'll establish Personio's regional positioning in UKI & BENELUX and scale production through a mix of AI-enabled workflows and external partner management, with a strong emphasis on community-led marketing.

Role Responsibilities: What you'll do

• Content Strategy & Execution: You develop and execute market-specific content plans for UKI and BENELUX that establish Personio's point of view in HR, create demand, and drive regional growth goals.

• Regional Positioning & Narrative: You translate company strategy into market-specific messaging for UKI & BENELUX—reflecting local HR priorities, competitive context, and buying committee dynamics to ensure Personio resonates authentically in each region.

• Thought Leadership & Content Creation: You create high-impact content across all channels—landing pages, social channels, ABM campaigns, video scripts, webinar content, and email campaigns—that positions Personio as a leader in HR technology and resonates with HR teams and business leaders. You also know how to create clear briefs and guide creation projects, executed by other teams.

• You’re a marketer that understands how different marketing channels work together that creates a true demand-gen engine and the role content plays across the entire customer life-cycle.

• Social & Community Presence: You build a credible local presence on LinkedIn and in HR communities, creating region-specific content that sparks conversation, supports events and roundtables, and strengthens Personio's reputation and engagement in UKI & BENELUX.

• Market Localisation: You go beyond ‘text book’ translation to craft content that reflects local work culture, HR challenges, and buying behaviours, ensuring resonance with Dutch-speaking BENELUX and English-speaking UKI audiences. You know how to get underneath the skin of the customer to understand where they hangout and how they consume information.

• Campaign Collaboration & Optimisation: You work closely with other teams like Performance marketing, Brand, and Regional Marketing teams to co-develop compelling campaign narratives, run continuous experiments, and refine content to improve conversion and ROI.

• AI-Enabled Content Workflow: You leverage AI for research, outlining, first drafts, repurposing, and localisation support, while ensuring human review, factual accuracy, and consistent brand voice across markets to safely increase content velocity without compromising quality.

• Measurement & Iteration: You partner with Performance and Regional Marketing to define success metrics per asset type (e.g., engagement, conversion, influenced pipeline) and run a continuous optimisation loop informed by analytics and feedback.

Role Requirements: What you need to succeed

• Experience & Language Requirements: You bring 5+ years of content marketing experience in B2B SaaS (preferably HR tech, fintech, or business software). You are a native Dutch or native English speaker with outstanding writing skills and can create compelling content tailored for both the Benelux and UKI markets.

• Strategic & Hands-On with AI: You can develop a content roadmap informed by customer insights and business goals, then leverage AI workflows and tools to scale content creation velocity while maintaining quality and personalisation across markets.

• Multi-Channel Content Expertise: You have proven ability to write and produce personalised content across web, email, paid media, social (especially LinkedIn), video, events, and more, adapting style and format to audience and objective.

• Data-Driven & Curious: You love digging into customer research, campaign analytics, A/B test results, and feedback loops to understand what works and iterate fast.

• Cross-Functional Collaboration: You're experienced working with performance marketing, brand, sales, and Regional Marketing teams to align messaging and maximise impact across campaigns.

• Hyper-Growth Mindset: You thrive in fast-paced, ambiguous environments, prioritise ruthlessly, take ownership, and ship work that moves the needle at scale.

• Highly Organised: You can manage multiple content projects, stakeholders, and deadlines across two regions without compromising quality or speed.

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

At Personio, we value in-person collaboration while also offering flexibility. This role is office-based, with 2 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you’ll have 20 Flex Days per year to work remotely from other locations.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years

• Make an impact on the environment and society with 1 (fully paid) Impact Day

• Receive generous family leave, child support, mental health support, and sabbatical opportunities

• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch