Senior Manager, Client Engagement EMEIA
INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
As Senior Manager, Client Engagement – EMEIA, you will lead the regional strategy and execution of client engagement initiatives across Europe, the Middle East and India. Working closely with the central Global Client Engagement team, you will localise and implement global strategies while identifying regional opportunities to drive loyalty, repeat business, and emotional connection with our clients. This role is pivotal in embedding a consistent, elevated clienteling culture across our EMEIA retail network, while championing local nuances that drive impact.
RESPONSIBILITIES
Strategic Execution
- Translate the global client engagement vision into impactful regional strategies and programs.
- Where appropriate, localise global campaigns, journeys, and content for cultural and market relevance across the EMEIA region.
- Act as the primary EMEIA point of contact for the central global client team — sharing insights, performance, and innovation opportunities.
Clienteling & Loyalty
- Lead the implementation of clienteling tools, lifecycle journeys, and outreach campaigns to elevate service and strengthen loyalty.
- Drive regional consistency in client segmentation, personalisation, and contact strategies.
- Identify and share EMEIA best practices to influence global strategy.
Retail Partnership & Enablement
- Partner with regional retail leadership to ensure stores and client advisors are equipped and inspired to deliver high-touch, personalised service.
- Coach store teams on clienteling behaviours and tools, in alignment with brand standards.
- Monitor store-level engagement KPIs and work collaboratively to improve performance.
Experiential Engagement
- Support the planning and execution of regional client engagement activations, including private appointments, in-store experiences, and curated events.
- Collaborate with Events, PR, and Marketing to align client experiences with brand moments and product launches.
Insights & Reporting
- Working with the global data and CRM team, leverage CRM platforms and data analytics to evaluate campaign performance, client lifetime value, and key behavioural trends.
- Provide regular insights and feedback to the global team on regional impact and opportunities.
- Contribute to EMEIA and global dashboards and storytelling presentations.
PERSONAL PROFILE
- 7–10 years of experience in client engagement, CRM, or clienteling within luxury retail, fashion, or hospitality — ideally in an international, matrixed environment.
- Strong understanding of regional market nuances across Europe, the Middle East, and India.
- Demonstrated success in executing clienteling or loyalty strategies across multiple markets.
- Commercial and data-driven, with strong analytical and CRM platform skills.
- Natural relationship builder, with the ability to influence cross-functional and cross-cultural stakeholders.
- Passion for luxury and client experience; culturally sensitive and brand-aligned.
- Fluent in English; additional European or Middle Eastern languages a plus.
FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Recommended Jobs
Mobile Product Engineer
Sebratec Brasil aims at the scalability of technological services and products, focusing mainly on two areas: IT consulting in outsourcing, headhunting, and bodyshop formats; and developing automat…
Medtech Insurance Broker
We're recruiting on behalf of a highly respected, specialist insurance broker based in Central London, renowned for their deep sector expertise and exceptional client service. Due to ongoing success a…
Senior Dual Fire and Security Engineer - Installations
We are hiring a Senior Dual Fire and Security Engineer to lead Installations & Project Work across our high-profile client in London and surrounding areas. This is a dynamic and highly responsible rol…
Sales Enablement Manager
About the role Join us in building the blueprint for sales excellence at Kodiak Hub! As Sales Enablement Manager, you'll empower our teams to perform at their best and fuel our revenue growth. If …
Marketing Executive
This role is a fantastic opportunity for a marketer to work on innovative promotional campaigns within the busy marketing team of a global academic publisher. Reporting into a Senior Marketing Man…
Restaurant Brand Partnerships Manager/ Director
Overview We’re looking for a Restaurant Partnerships Manager/ Director to join our team and help grow & manage our portfolio of restaurant brand partners. This is an incredible opportunity to j…
Mobile Maintenance Electrician
Role Purpose: We are currently recruiting for a Mobile Multi Skilled Electrical Bias Maintenance Engineer to carry out PPM and Reactive Activities to a variety of commercial premises, candidates w…
Lead Product Designer
Join us! If you’re ready to start the next chapter in your career journey, you’ve come to the right place. We’re always happy to hear from people who are eager to learn and grow, and share our valu…
Data Analyst
We are looking for a proactive and motivated Data Analyst to join our Insights & Analytics team . Reporting to the Director of Insights & Analytics, you’ll play a key role in supporting the end-t…
Management Accountant
Management Accountant Location: London Contract: Permanent, Full-Time Salary: £45,000 - £50,000 per annum Start Date: Flexible *Hybrid Working following probation* Contact: (url re…