Content Management System Assistant Intern
- Build and update content pages using Salesforce CMS and Page Designer, ensuring accuracy and visual quality across all device types.
- Create and edit CTAs, products, images, and text components, ensuring all links direct to the correct internal destinations.
- Support the creation of effective layouts tailored for desktop and mobile, sharing user behaviours insight such as scroll depth, image orientation, and interaction patterns to the senior web designer.
- Understand and utilize content blocks on key pages like homepages and discovery pages — including top banners, category tiles, product carousels, and Instagram feeds.
- Ensure all content changes are reflected consistently across locales and device types.
- Allocate and manage content assets, folders, and templates, ensuring that pre-defined slots and templates are correctly configured.
- Edit store and product details across locales and assign them to the right catalogues and landing pages (e.g., bridal collections, blog content, etc.)
- Update H1s for commercial and editorial pages, and maintain supporting elements like related articles, authors, and publish dates.
- Assign inline content assets to the correct folders, categories, and templates for each region.
- Any other ad hoc tasks required
- Work with HTML, editing existing content including text, images, videos, and links, and adjusting spacing and formatting as needed.
- Understand and maintain structural integrity when updating templates, using the correct catalogue IDs, folder references, and internal linking best practices.
- Apply changes in bulk via XML files where required (e.g., for meta tags and SEO updates).
- Apply SEO best practices across all content and pages based on SEO agency recommendation.
- Make on-page optimizations including meta tags, H1s, top and bottom page descriptions.
- Ensure blog and collection pages are searchable with relevant keywords, internal linking, and content metadata.
- Test all updates before going live to ensure content accuracy, layout integrity, and link functionality.
- Use tools like Clarity, heatmaps, and session recordings to interpret user behaviour and feedback on UX
- Document all homepage and landing page refreshes for team visibility and process tracking.
- Submit accurate and timely replication requests for changes across environments.
- Raise support tickets for technical bugs or improvements and proactively monitor their resolution status.
- Resize and optimize images using Photoshop or similar tools to fit across different page layouts and devices.
- Other Digital Marketing Activities Support:
- Support the digital marketing department with other related tasks including reports and presentations, downloading data, organising internal folders and documents
- Previous experience in a digital content or CMS role.
- Hands-on experience with CMS systems, preferably Salesforce and Page Designer.
- Basic HTML with knowledge of responsive design.
- Understanding of SEO principles, content metadata, link-building
- Experience working with content slots, templates, catalogues, and folders in large-scale CMS environments.
- Excellent organizational skills and attention to detail.
- Understanding the difference of working in staging, development, and production environments.
- Strong communication and collaboration skills with a cross-functional mindset.
- Experience in e-commerce or global digital brand environments.
- Familiarity with photoshop, content localization, and multi-language site management.
- Knowledge of accessibility guidelines (WCAG) and site performance optimization.
- CRO experience
- Previous experience with Microsoft Clarity, Session Cam or similar
- Training and hands-on experience
- Opportunities to build new skills and gain valuable industry knowledge
- A supportive environment where people and the planet are valued
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