Senior Marketing Officer - Retention & Engagement (Hiring Immediately)

Senior Marketing Officer – Retention & Engagement

Contract type: Permanent | Full Time

Location: London, UK

UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.

Salary: £41,325 per year with excellent benefits

We offer competitive, market-aligned starting salaries. While most roles are offered at the advertised starting salary, we may adjust this in exceptional cases depending on a candidate’s experience, skills, and potential.

Change starts with water. Change starts with you.

Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.

About WaterAid

We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.

About the team

Our Supporter Marketing team is a dynamic group of creative and data-driven marketers responsible for a broad spectrum of activity—from brand and digital marketing to retention and engagement stewardship. The Retention & Engagement side focuses on cultivating long-term relationships with over 700,000 existing supporters, managing a substantial £34 million income stream.

About the role

As our Senior Marketing Officer, you will play a vital role working across our full portfolio of activity to build brand love and loyalty. You will provide expert project management to ensure high-quality delivery, moving flexibly between stewardship initiatives and income-driving campaigns.

In this role, you will:

• End-to-End Campaign Delivery: Directly oversee the management and delivery of key appeals and stewardship communications, including Direct Mail, email marketing, and telemarketing.
• Operational Excellence: Work closely with Supporter Operations and Performance teams to ensure accurate campaign coding, data processes, and effective fulfilment.
• Performance Monitoring & Evaluation: Set up effective results monitoring to ensure data is utilised to maximise income and engagement.
• Innovation & Support: Adopt an innovative 'test to learn' methodology and provide proactive project support across both stewardship and income portfolios to meet evolving team priorities.
• Champion WaterAid’s commitment to equity, inclusion, and safeguarding

Requirements

To be successful, you will need:

• Direct Marketing Expertise: A successful track record in planning and executing multi-channel supporter campaigns (specifically Direct Mail, Email, and Telemarketing).
• Project & Agency Management: Strong organisational skills with experience in managing complex projects and coordinating creative and print/fulfilment partners.
• Data-Driven Mindset: Experience in monitoring and evaluating campaign performance against KPIs to provide actionable recommendations.
• Collaborative & Flexible Approach: Exceptional ability to collaborate and move flexibly between different portfolios and team structures.
• Supporter-First Mindset: A good understanding of marketing principles and the importance of planning supporter journeys to foster loyalty.

View the full job description here

Closing date: Applications close at 12:00 PM UK time on Thursday, 21 May 2026. I nterviews may be scheduled on a rolling basis, and the role may close earlier if a suitable candidate is found.

How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the re]]> <