Assistant Store Manager

Job Description

Job Title: Assistant Store Manager

Location: London

Role Overview

The Assistant Store Manager supports the Store Manager in overseeing all aspects of operations within the Flagship Victoria Beckham Boutique in London. This role plays a key part in driving store performance, delivering exceptional client experience, and supporting team leadership to ensure overall store excellence.

Key Responsibilities

1. Brand & Client Experience

Brand Representation

• Act as a brand ambassador for Victoria Beckham, consistently embodying the brand’s values and identity

Client Experience

• Support the delivery of a first-class client experience, driving conversion and building long-term client relationships
• Assist in client acquisition, retention and engagement through strong clienteling

Sales Leadership

• Lead by example on the shop floor, actively engaging with clients and supporting the team to achieve sales targets
• Step in to manage client relationships and sales activity in the absence of the Store Manager

Visual Merchandising

• Support the implementation and maintenance of visual merchandising standards in line with brand guidelines

Business Development

• Contribute ideas and support initiatives such as events, partnerships and client engagement activities

2. Store Operations

Daily Operations

• Support the smooth running of daily store operations, ensuring high standards are consistently maintained
• Proactively identify opportunities to improve service and operational efficiency

KPI & Sales Performance

• Support the Store Manager in driving KPIs and achieving sales targets
• Monitor performance and provide feedback to the team to drive results

Stock Management

• Assist in overseeing stock control procedures, including deliveries, transfers and inventory counts

Health & Safety Compliance

• Ensure compliance with all relevant health and safety standards

Staff Planning

• Support rota planning to ensure appropriate coverage, particularly during peak trading periods

3. Team Leadership & Development

Team Leadership

• Support the Store Manager in leading, motivating and developing a high-performing team
• Act as a role model, promoting a positive and client-focused culture

Product Knowledge & Training

• Support the delivery of product knowledge and brand training to the team
• Ensure strong product awareness across all team members

Team Development

• Provide regular coaching and feedback to support individual performance
• Assist in performance management processes where required

Communication & Reporting

• Provide clear and concise updates to the Store Manager on performance, client feedback and operational matters

Stakeholder Relations

• Build effective relationships with Head Office teams and support communication between store and central functions

Essential Skills and Requirements

• Luxury retail experience, ideally in a supervisory or assistant management role
• Strong sales focus with experience in achieving KPIs and targets
• Passion for delivering exceptional client experience
• Strong communication and interpersonal skills
• Highly organised with the ability to multitask in a fast-paced environment
• Proactive and solution-oriented mindset
• Professional, polished and aligned with brand standards
• Ability to support and motivate a team
• Good understanding of luxury retail, client expectations and market trends

Personal Attributes

• Positive, energetic and collaborative
• Resilient and adaptable in a fast-paced environment
• Strong attention to detail
• Confident and approachable
• Committed to personal and team development