Senior Digital Marketing Coordinator

Working within the online marketing team, reporting to the Senior Digital Marketing Manager, you will help maximize sales and traffic to OFFICE and OFFSPRING sites. You will be working closely with the team to help deliver the online marketing activity across all channels; affiliates, SEO, PPC and Paid Social.

The Senior Digital Marketing Coordinator will be responsible for ensuring campaigns are delivered within deadlines, to a high standard and reach target KPIs. As well as supporting key marketing initiatives, you will have particular focus on growing the OFFICE and OFFSPRING brands and sales by ensuring new developments and delivering new growth initiatives. The ideal candidate for this Marketing Executive level role will be commercially astute with experience in one or more digital marketing channels, well organised, a whizz at Excel and a good communicator.

Key Responsibilities:

• Regular liaison with online trading team to align all marketing activity with trade priorities
• Join weekly SEM calls and agency meetings, support optimisation of all brands, take active role in setting and delivering optimisation plans for OFFSPRING across PPC and SEO with support of the Senior Digital Marketing Manager
• Ensure PPC ad copy and sitelinks are up to date and in line with site content and trade messaging
• Support Senior Digital Marketing Manager in planning, executing & reporting SEO actions ensuring optimisations and technical fixes are implemented.
• Use Google trends to identify any new ranges or categories that we could look to set up
• Support the Senior Digital Marketing Manager in planning, executing & reporting Paid Social campaigns.
• Evaluate new publishers for the affiliate campaign, and assist in managing relationships with existing publishers. Recruit new affiliates and assist in running sales driving campaigns
• Assist the Senior Digital Marketing Manager in negotiating exposure with affiliate partners to increase visibility and drive additional traffics and sales
• Support distribution of customer insight program across multichannel touch-points, working to constantly improve the survey experience for customers.
• Lead on co-ordinated marketing approach for OFFICE & OFFSPRING, produce weekly reports, review performance vs budget and adjust marketing plans for OFFSPRING in line with performance
• Support agency relationship and engage agency contacts in OFFICE & OFFSPRING marketing objectives
• Present OFFICE & OFFSPRING performance and plans in weekly trade meeting

What we are looking for:

• 3 years experience in a digital marketing role within the fashion/retail sector
• Commercially astute
• Passion to develop a career in online marketing
• Good copywriting for web skills
• Proficient with Outlook, Excel, Word and PowerPoint
• Well organised and proactive with excellent time keeping and prioritisation skills
• Good communicator and team player

What we are offering you

We’re all passionate about the products we have here at OFFICE, we have an amazing group of individuals that help contribute to our success. We recognise our employees hard work and are keen to encourage Learning & Development across all of our functions. We want like-minded people to join us, strive to be the best and we will be able to give you the platform to do so!

Some of our perks include:

• Flexi- hours
• Contributory pension scheme
• Access to Employee Assistance Programme through the Retail Trust
• Contribution towards eyetest and eyewear
• 23 days annual leave and 8 bank holidays. Increased annual leave after two years’ continuous service
• Staff discount
• L&D Development programmes with our Partner; The Fashion Retail Academy
• Travel card loan
• Breakfast on us
• Monthly office socials