Junior Creative Team

23...WHO?
23red is a London-based purpose-driven creative agency. We develop brands and campaigns that change behaviours for the better and have a positive impact on people’s lives.

We're part of Capgemini Invent globally, aligned to frog in the United Kingdom – meaning we have autonomy as 23red but alongside the benefit of a huge network of specialist disciplines across the world.

We’re independent in mindset, award-winning and work with leading businesses, charities, and government across the UK and, increasingly, internationally.

In an era when consumers place more value on purpose, our Do. Feel.Think. philosophy means we focus on the immediate action that can drive long-term change and deliver work to engage audiences through the most relevant channels, close to the point of purchase, influence, or change.

Our key clients are UK Government (we were recently reappointed to the Crown Communications Services roster as one of only 9 agencies) where we work across key departments on briefs like EV adoption, Road Safety, Blood and Organ Donation, Social Housing and Homelessness. Sport England are also one of our largest clients – including This Girl Can. Charities like Health Equals, Migrant Help and GamCare. Large-scale organisations (often NGOs) like the Open University, Ofwat and the Motor Insurers Bureau. And brands who want to make a positive difference.

We divide our focus into 4 key categories: Work that saves lives, tackles inequality, drives climate action and improves people’s lives.

We have 5 key values:

• Creativity: It goes without saying but we’re a hugely creative bunch, not just in our work but the way that we think.

• Collaboration: Willingly help colleagues in achieving their goals. Share information with colleagues when appropriate and put in extra effort for the good of the team/company. 2

• Cleverness: Not just in your speed and breadth of thought but in your emotional intelligence and the way you handle sometimes challenging conversations.

• Curiosity: Always wonder why. Don’t settle for more of the same and keep challenging the status quo.

• Caring: We’re a family here and we’ve always got each other’s backs. We care not just about our work and our client’s happiness but for each other and the world we live in.

And we’re looking for talented and ambitious creative individuals to join our rapidly growing team.

PURPOSE OF THE ROLE:

We are looking for a junior creative team to join us as we grow. This team will not need any previous experience in an agency setting, although a grounding in advertising and communication – either through an advertising school or apprenticeship is a distinct advantage. Whilst being collectively responsible for the creative idea and its delivery, the ideal team will consist of a distinct Art Director and Copywriter role and have already paired up and have a working relationship that’s already established.

The Art Director needs to feel comfortable with being able to bring to life their executions at concept stage and communicate a visual direction effectively, staying up to date with modern trends and with a passion for photography, design, typography, film, motion and illustration.

The Copywriter needs to have a love for the power of words to create succinct, impactful and benefit-led copy that demonstrates a real understanding of human behaviours and insight. They will feel just as comfortable nailing a pithy headline and body copy or writing to-the-point social copy as they will directing radio and film.

As a junior team you won’t be stuck doing other senior teams or a Creative Director’s concepts. You’ll be working on your own ideas and briefs, whilst supported and mentored by a very experienced Senior Creative Team in the agency.

You’ll also be working directly with other Senior Creative Teams, Creative Directors and Executive Creative Director on briefs across the agency, who will help guide and mentor you to ensure personal growth and development.

You’ll have access to our Central London office that we share with frog and Capgemini. We operate a hybrid working policy but expect people to attend the office three days a week as in-person collaboration and communication is a vital part of learning and development, culture and connection.

As part of frog in the UK and Capgemini Invent globally. you’ll also be part of a wider set of multi-disciplinary people across the world, from data and AI specialists to product designers and digital builders – allowing for learning and career growth.

WHAT WILL YOU BE DOING?

Key responsibilities and accountabilities:

As a 23redder

• You propagate the personality of the agency as a role model, act as an ambassador for 23red, and strive to develop the ability to articulate the agency’s history, philosophy, 3

• approach and tools to clients and networks and are constantly on the lookout for opportunities.

• You bring personal experience, knowledge, and imagination to share with the agency, and are encouraged to contribute and capture ideas, and encourage your colleagues to do the same.

• You are willing to roll your sleeves up and muck in, developing a positive and collaborative relationship with all 23red departments to enable 23red to deliver the best service possible, by valuing, actively listening and both receiving and offering feedback to colleagues.

• You involve yourself with new business and contributing to the 23red pitch process when required.

• You contribute to the development of the agency’s reputation by looking for opportunities to showcase our work, particularly through award entries and internal sessions.

As a team member

• You take creative briefs, help to understand the creative strategy behind them, and under the direction of the Senior Creative Teams, Creative Director, and Executive Creative Director, develop original, creative solutions.

• You collaborate to ensure the highest quality of art direction and copy possible on all briefs.

• You collaborate to ensure that creative solutions are deliverable within the context of the creative brief, in terms of both timings and budget.

• Working alongside the Senior Creatives and Account Management, you help rationalise and sell these creative solutions to clients.

• You develop these creative solutions through the creative development stage – using clear direction with all suppliers to ensure the vision of the final product is consistent.

• At finals stages of delivery, you work in collaboration with the artworkers, maintaining quality and accuracy of the work through the artwork stage and final production.

• You maintain a competitive level of skill and knowledge of the industry and the new challenges facing creative, including the use of Artificial Intelligence.

With clients

• Building your relationship with the client, you effectively and efficiently contribute to the creative delivery of campaigns, consistently going the extra mile to demonstrate to clients how much you care about their brand and looking for opportunities to add value.

• You are involved, reactive, flexible and adaptable – showing initiative and managing their expectations through on-going dialogue with the account teams to avoid surprises and build clients confidence in the 23red creative product.

Commercially

• You deliver the best possible creative agreed timings and where possible upsell creative solutions.

• You ensure accurate timesheets, regularly updated

• You strive to understand budgets and how they work, collaborating with Creative Services to get a sense of what’s possible, over time aiming to use this knowledge within your creative idea generation.

Creatively

• Whilst constantly looking for creative opportunities to enable business development, you work to broaden clients understanding and experience of the creative process, working with account management and creative services to ensure sufficient time and budget for 23red to deliver its best work.

• You work collaboratively with your creative colleagues to deliver work that meets, if not exceeds, client expectations and work to develop the skills to present and defend work confidently.

• You work to develop proactive ideas that stretch the brief in scope and ambition as part of general response to briefs.

• You work to develop the skills to assess whether creative work is on strategy, on brand and on brief, and ensure creative, and printed materials and supplier bought/commissioned materials are all approved internally.

You look for opportunities for growth in your understanding of other disciplines including how the agency creates value, it’s offers/products, strategic approaches and production output Functional and technical skills

Communication skills: You can rationalise creative solutions, creating and delivering client and internal presentations with confidence, clarity and conviction.

Organisation: You can manage time efficiently and prioritise work effectively, finding solutions when issues arise; can record time accurately using the relevant timesheet software (currently Paprika).

Research and analysis: You stay up to date with industry creative trends, competitive agencies, popular culture and new advances in the world, including the use of genAI where appropriate, that might be leveraged for client projects.

You seek to understand how an agency makes money and to apply that understanding to the management of day-to-day work.

Demonstrating solid understanding of all functional and technical skills relating to your area

• Computer skills: • For Art Directors: A working level of competency: Adobe core design suite (InDesign, Illustrator, Photoshop)

• Basic level of understanding of other relevant Adobe products within the suite.

• Any additional skills or experience in Canva, Figma, After Effects, Co-Pilot, Midjourney and Runway will be considered, but are not essential.

For both Art Directors and Copywriters: Understanding of and ability to work within: MS office suite (PowerPoint, Word).

Diversity and Inclusion

We are committed at 23red to creating a team that represents the rich diversity of society, and we strive to create a working environment that ensures everyone can be heard and valued for their contributions.  We welcome all applications, especially those from individuals who are underrepresented in our industry. This includes people from ethnic minorities, LGBTQI+ people, individuals with disabilities (both seen and unseen) and people of any age and class. In considering candidates, we look for culture add rather than culture fit – we do not seek to create a homogenous culture and value the diversity of perspectives the team bring to the table.   We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.