PR Manager, UK
- Partner with the Global Communications Director to develop and execute comprehensive PR strategies aligned with the brand's overall vision and business goals, ensuring brand positioning and messaging consistency across all media channels.
- Build and maintain strong relationships with key media outlets, journalists, and influencers to secure favourable coverage and features for the brand's products, events, and initiatives.
- Serve as the primary point of contact for handling PR crises and sensitive issues. Develop and implement crisis communication plans to safeguard the brand's reputation during challenging times.
- Increase the brand's visibility and awareness through strategic PR campaigns, partnerships, and collaborations, elevating its status as a prominent player in the luxury fashion industry.
- Partner with the Head of Events to execute exclusive press events, product launches, and fashion shows, ensuring media attendance and generating buzz around the brand.
- Position Founder as a pioneer and thought leader in the industry by securing high profile speaking engagements and media opportunities that showcase the brand's expertise and innovation.
- Responsible for overseeing the PR budget, ensuring optimal allocation of resources to achieve maximum ROI and PR objectives.
- Act as the point of contact for the global PR team and external agencies for all projects and launches, including all project/launch updates and asset delivery, ensuring global markets are always fully briefed on every launch/project
- Regularly track and measure the effectiveness of PR campaigns and initiatives, providing actionable insights to improve future strategies.
- Lead and mentor a team of PR professionals, fostering a collaborative and high-performing environment. Conduct regular performance evaluations and identify opportunities for professional growth.
- Collaborate closely with marketing, retail, creative and design teams to ensure integrated communication efforts that reinforce brand messaging and strengthen customer engagement.
- Maintain strong relationships with the brand's sustainability partners to ensure successful innovation launches and sustained press coverage aligned with the brand values
- Proven experience as a Head of PR or a senior PR role within the luxury fashion industry.
- Extensive network of media contacts and influencers within the fashion and lifestyle sectors.
- Demonstrated success in developing and executing successful PR campaigns that have driven brand awareness and business growth.
- Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.
- Strong leadership and people management skills, with a track record of building and leading high-performing teams.
- Excellent crisis management skills and the ability to handle sensitive issues with diplomacy and discretion.
- Exceptional written and verbal communication abilities, including strong presentation skills.
- A passion for the luxury fashion industry, including sustainability within the fashion industry, and a deep understanding of its trends, consumers, and market landscape.
- Understanding of Fashion GPS/Launch metrics is a plus
- Proficiency using Office 365 and Microsoft Office suite
- Up to 50% discount on Stella McCartney products
- Matched pension contribution up to 6%
- Extensive private medical and critical illness insurance, as well as life assurance
- Annual Health Screening
- 25 days annual leave (not including Bank Holidays) + 1 day of Birthday leave
- Flexible working/core hours
- Enhanced Maternity/paternity packages
- Matched Give as You Earn charity scheme
- Discounted gym and fitness memberships (Classpass)
- Health cash plan
- Physical and Mental Wellbeing Support Services
- Employee referral bonus
- Optional/ Paid Benefits: Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.
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