Paid Social Manager - (Mat Cover)

If you love beauty, you’re in the right place.

As the ultimate curator of over 100 of the most in-demand, highly innovative and boundary-pushing beauty brands, we are the go-to destination for worldwide beauty discovery.

Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty. The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.

Paid Social Manager | Space NK, Head Office, London

Reports to: Senior Advertising Manager

Department: Marketing | Team: Paid Media

Department Overview

The marketing department is responsible for creating best-in-class marketing campaigns that maintain and grow our customer base. Increasing brand awareness to acquire new customers and engaging our existing customer base to increase LTV, our award-winning marketing department consists of four teams: brand marketing, brand partnership marketing, content and advertising.

Role Overview

The Paid Social Manager is responsible for defining, executing, and optimising Space NK's global paid social media strategy across key platforms (Meta, TikTok, Pinterest, etc.). This role is crucial for driving brand awareness, high-quality customer acquisition, retention, and brand engagement for Space NK.

Working closely with Brand Marketing, CRM, Commercial, Creative and Analytics teams, this role balances performance objectives with long-term brand growth, ensuring all activity is driven by customer insight and commercial outcomes.

The role is responsible for managing the day-to-day workload and development of the paid social team.

As a key member of the Advertising leadership team, this role will work collaboratively with other channel managers to drive integrated planning, share best practice and contribute to wider team success. The role is responsible for managing the day-to-day workload and development of the paid social team.

Key Responsibilities:

• Create, execute and evolve the global paid social strategy across all key platforms (Meta, TikTok, Pinterest, etc.), ensuring alignment with business objectives.

• Serve as the main point of contact for our platform partners and technology partners, building strong relationships and ensuring they deliver against strategic objectives and KPIs.

• Manage our brand-funded paid social opportunities, including but not limited to; brand proposals and presentations, campaign set-up and performance reporting.

• Develop a robust test-and-learn roadmap across creative formats, targeting strategies (e.g. lookalikes, custom audiences, interest targeting), bidding models, platform betas and new partners.

• Work closely with the creative and content teams to develop best-in-class, performance-driven video and static assets that resonate with target audiences.

• Work with relevant teams (e.g tech and CRM) on the setup and monitoring of conversion tracking, tagging, and audience lists to ensure data integrity and maximise targeting capabilities

• Forecast and report against business objectives on a weekly, monthly, and quarterly basis, using native ad platforms and internal reporting sources, translating data into actionable insights for stakeholders.

• Budget management of relevant cost lines, ensuring spend is pacing in line with plan, optimised to deliver against performance objectives, accurately tracked and invoices paid.

• Collaborate closely with other Advertising Managers to deliver integrated campaigns and contribute to wider team success.

• Lead, coach and develop the Paid Social team, creating a positive, high-performing culture.

• Proactively identify opportunities, solve problems and effectively manage multiple priorities in a fast-paced retail environment.

• Stay ahead of industry trends, platform developments and automation opportunities to drive continuous improvement.

About You:

You are a strategic, analytical and creative person with a real passion for marketing and the fast-evolving world of paid social media. You are excited by the opportunity to create premium, engaging, social-led, paid social media campaigns for Space NK and bring a customer first approach to your work.

You combine commercial thinking with creativity, are comfortable working with data and can confidently balance performance goals with brand objectives.

You thrive in fast-paced environments, proactively identifying opportunities and solving problems, while remaining calm and organised when managing competing priorities and deadlines.

What we're looking for:

• Proven experience of leading the development and execution of paid social campaigns within a retail environment.

• Expert-level proficiency in Meta Ads Manager (Facebook and Instagram) and strong proven experience of other key platforms such as TikTok Ads Manager and Pinterest Ads.

• Proven experience of managing and optimising multi-million pound budgets in the paid media space

• Strong organisational skills with experience of successfully managing multiple projects and deadlines at once

• Excellent analytical and numerical skills, with advanced proficiency in Excel and experience with reporting tools and the ability to present complex data clearly to all levels of the business

• Excellent written and verbal communication skills, with an ability to present to large audiences

• The capacity to drive results through internal and external teams

• A problem-solving mindset and proactive approach to challenges

• Experience coaching, mentoring or developing team members.

• Strong stakeholder management skills and the ability to influence and build relationships across multiple functions.

• A customer-centric mindset and ability to use data, insight and commercial judgement to inform decision-making.

You'll thrive in this role if:

• You love paid media marketing!

• You think customer first in everything you do

• You are results-oriented and driven by achieving measurable impact within your role

• You can clearly communicate and are confident in speaking to people of all levels across the business

• You love working in fast-moving, evolving environments

• You value a culture of continuous learning and growth and are always looking for opportunities to expand your skills 

• You naturally take ownership and proactively identify opportunities rather than waiting for direction.

• You enjoy developing others and celebrating team success.

• You can successfully balance short-term commercial performance with long-term brand growth.

• You enjoy collaborating with peers and contributing to a high-performing leadership team.

Please note that only successful candidates will be contacted.

All applicants must have the right to live and work in the UK.

If you want to find out more about us, what it is like to work for us, all about our benefits, and our pledges on Diversity, Inclusion and Belonging, please visit our website.

Space NK are an equal opportunities employer.

How We Will Use Your Information

We will use the information you provide to us with your job application to help us process your application for the specific job you have applied for. If you apply speculatively, we will process your application for the job/relevant business area that you detail within your email.

Please note that our current system does not use an automated filtering system.

All applications made via the website, through a third-party website or in-store will be kept on file for a period of 12 months.

This information will be retained and used to assess your suitability to similar positions that may arise in the future, or if the initial vacancy becomes live again during the 12-month period. If you would prefer us to not hold your information on file/ you wish to be ‘forgotten’ if you are not offered a position with Space NK, please email your ‘right to be forgotten’ to our recruitment email address with RIGHT TO BE FORGOTTEN as the title of the email. We will always inform you when we have deleted your application details, otherwise we will treat your application as consent to us holding this information.