Ecom & CRM Manager - MOMO Kombucha

About MOMO Kombucha

MOMO Kombucha is a fast-growing, award-winning UK drinks brand on a mission to craft the highest-quality kombucha using traditional brewing methods and the finest organic ingredients.

Direct-to-consumer is our fastest-growing channel, and we’re building the team to support the next stage of that growth.

This is a pivotal role within a small but ambitious marketing team. Reporting to the Senior Brand Manager, you will own the performance and optimisation of our Shopify website, subscription platform, and CRM programme.

You’ll play a key role in building a best-in-class D2C experience. Improving conversion, retention, and lifetime value, while working closely with our paid media agency and internal brand team.

This is an exciting opportunity to join a fast-scaling challenger brand and take real ownership in a high-impact role.

What you’ll be doing:

Website & Ecommerce

• Own and manage the Shopify website, ensuring all content, merchandising and storytelling are on-brand and optimised across the full customer journey

• Identify and implement conversion rate optimisation (CRO) opportunities

• Set up new products, bundles, upsells and cross-sells

• Analyse performance metrics and turn insights into clear, actionable improvements

Subscription & Retention

• Manage and optimise our subscription platform (Recharge), improving user experience, retention and LTV

• Own the loyalty programme, working cross-functionally to drive engagement and commercial performance

CRM (Klaviyo)

• Design, build and deploy email campaigns and automated flows

• Manage segmentation and customer journeys

• Drive measurable improvements in retention and repeat purchase

Paid Media & Performance Alignment

• Partner closely with our paid media agency to ensure campaigns align with wider D2C goals

• Monitor performance metrics to ensure activity supports revenue, CAC and LTV targets

Who you are

• 4+ years’ experience in ecommerce and digital marketing

• Strong hands-on experience with Shopify, Klaviyo, and Recharge (or similar subscription platform)

• Experience in subscription-led D2C businesses

• Solid understanding of paid media metrics across Meta and Google (even if not directly activating campaigns)

• Highly data-driven with strong analytical skills

• User-first mindset with an eye for both functionality and design

• Strong organisational and project management skills

• Proactive, positive and comfortable in a fast-growth environment

• A genuine interest in health, wellness, and better-for-you brands

Salary: £45,000 – £55,000 DOE
4 days per week in a Brixton office (1 day WFH)

• Quarterly bonus scheme

• Share options

• Early finish Fridays

• £250 annual wellness budget

• 1 paid volunteer day per year

• 26 days holiday, increasing with tenure (up to 30 days)