Media Account Director (Hiring Immediately)

tmp helps B2B marketing leaders create coherence in a chaotic world. We’re looking for obsessively curious people to join us. 

You'll join 300 B2B experts across strategy, data, creative, media, client services, Sales activation, and shared services. Different skills brought together in integrated teams, centred around our clients: the world’s most impactful tech companies. 

So, if you’re interested in what makes the world work, if you find solving complex problems fun, and you love making the answers as simple as possible, then we’d love to hear from you.

What we are looking for

We’re looking for an experienced cross-channel media leader who will develop, present, and oversee thoughtful and accountable integrated media strategies on behalf of our clients.

Working with channel specialists and internal planning and delivery teams, you will lead the development and presentation of strategic integrated media recommendations.

Across your accounts, you’ll build strong relationships with your clients, providing advice on media strategy and recommending solutions to specific business challenges underpinned by effective, measurable frameworks.

Whilst you will work on a variety of clients, a thorough understanding and experience managing and directing integrated media solutions for clients is needed to be successful in this role. Under your direction, tmp will deliver head-turning, results-driven campaigns for your accounts.

You are a strategic leader and have a broad understanding of the media landscape, an interest in emerging media channels, and an aptitude for identifying the appropriate media opportunities to deliver against client goals. You’re willing to be bold, bring new ideas, meet new people, and be a strategic advisor to your clients.

What you will do

Client growth:

• Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.

• Develop account plans and growth strategies, driving a team into action around them.
• Expand client contacts and advocates.
• Nurture alumni.

Client leadership:

• Serve as the Integrated Media client lead for your accounts - speaking to full program strategy and insights, advocating for and defending campaigns and overall performance.
• Develop meaningful, skills-based relationships with clients in order to help foster long-term partnerships.
• Provide value and insight to clients through media knowledge and client management best practice.

Strategy & planning:

• Lead the cross-channel paid media strategy and approach for brand, demand and brand-to-demand approaches, incorporating intelligent application of KPIs to establish definitions of campaign success.
• Collaborate with creative teams to bring messaging strategies to life via relevant media placements that drive meaningful business impact.

Supplier partnerships:

• Grow and foster partnerships with leading technology and media vendors to understand the marketplace and emerging industry trends.
• Leverage your publisher knowledge to work with tmp media planning teams to construct effective, impactful plans and strategies to deliver quality results to your clients.

Campaign delivery:

• Work with media campaign delivery teams and project managers to effectively identify areas of inefficiency or proactively spot potential barriers
• Work with these teams to address and resolve issues

Reporting:

• Analyze campaign performance data to understand overall campaign direction and effectiveness.
• Understand performance reporting and suggest strategic or campaign level optimisations to improve overall performance.
• Work with Social, Search and Programmatic experts to align platform-level optimisations with strategic campaign direction.

Insight:

• Proactively digest and industry trends and talking points into client education opportunities
• Understand how other areas of our business (Creative, Data, Strategy, Sales Activation) feed into an overall view of client’s media marketing effectiveness.
• Establish and communicate overarching narratives for client QBRs.
• Line management and team management:
• Share and champion best practice.
• Develop the skills of team members through on-the-job coaching, support and guidance.
• Provide ongoing feedback and coaching to support career development.
• Support the onboarding and training of new hires onto the team.

Requirements

Who you are:

• A desire to excel in a marketing career
• Confident and inclusive leader to clients and internal teams.
• A strong media strategist, able to create, define and ex]]>