Media Relations Specialist
Job Description
Position: Media Relations Specialist Location: London About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com We are looking for an action-oriented, strategic thinker that will focus on generating consistent and impactful media coverage in support of Accenture’s business priorities. This PR professional will play a major role in helping drive the messaging and positioning for Accenture’s key topics/ thought leadership campaigns and experts. The specialist will be a key member of the internal Agency team which supports all of Accenture media relations - across the UK within industries, functions and strategy and insights. Some of your responsibilities will include:- Have a keen understanding of the key issues and trends affecting our business
- Be a proactive thinker focused on generating tier-one and trade media coverage in support of Accenture’s content and key topics
- Possess strong communications skills, with the ability to reduce complex topics into clear concise messaging; including exceptional writing and editing skills for audiences ranging from general to business to more technically (press releases, talking points, Q&A, and other PR collateral)
- Have the creativity and initiative to drive media results
- Have the ability to function effectively within a matrixed organization and support Accenture’s approach to teamwork and collaboration
- Support and advise business leadership on media relations strategy and messages
- Adapt global thought leadership content to local media
- Work across geographies to implement campaigns and programmes
- Support the wider media team with budgets, regular reports, etc.
- Limited travel expected.
- Excellent written and oral communications skills.
- Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitches, bylined articles, op-eds, etc
- Detailed knowledge of UK media landscape and evidence of strong track record in media relations
- Social media familiarity and skills
- Experience supporting major industry events
- Ability to interact and work closely with media contacts representing clients, alliance partners, third-party organisations, vendors, and others.
- Broad overall business acumen and knowledge of Accenture’s areas of business
- Strong project management and reporting skills
- Ability to manage multiple projects under tight deadlines
- Passion for executing deliverables and programmes that are of the highest quality, fully supporting Accenture’s business strategy and are in line with or exceed leadership expectations
- Ability to influence leadership within Accenture’s large, matrixed organization through relationship-building and executive-level presence
- Strong team skills-ability to work autonomously and independently yet integrate appropriately with Marketing + Communications colleagues across other service areas, industry groups, geographies, capabilities and within corporate communications disciplines.
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