B2C CRM Manager

About Corndel

Do you want to deliver meaningful impact at scale? Be part of a community that is purpose-driven? Join an inclusive, hugely ambitious, and successful team? This is a fantastic opportunity for a data-driven, hands-on Digital Marketing Manager to lead the activation of digital campaigns and optimisation that truly connects with learners and drives growth.

Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission? To shape a world where everyone is empowered to be their professional best. We do this by partnering with a stellar list of clients including Gymshark, Unilever, the NHS, Aston Martin, Cancer Research UK, John Lewis, and the NSPCC.

As one of the fastest-growing companies in the UK, we've already inspired and developed over 30,000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in today's ever-changing world of work: AI, data, technology and leadership. Our learners love us, rating us 9/10.

If you're a proactive go-getter looking to step up your career, this is your stage. At Corndel, we don't just offer jobs; we offer careers filled with purpose, growth, and heaps of fun. Don't just take our word for it; our open, flexible, entrepreneurial culture means 92% of the team recommends working for us.

The role

We’re looking for a curious and data-focused B2C CRM Manager to lead the activation and optimisation of our direct-to-learner digital marketing. Reporting to the B2C Marketing Director, you’ll play an important role in attracting, converting, and supporting learners at every stage - from curious prospect to proud alumni.

You’ll work closely with the Content, CRM, and Data teams to create seamless, personalised learner journeys, while managing email campaigns, website optimisation, and lifecycle automation. This is a hands-on role where you’ll get involved in automation, segmentation, A/B testing, and conversion rate optimisation, with plenty of space to try new ideas and make things better.

Your goal? Ensure every digital touchpoint is working hard to support learner attraction, engagement, and retention. You'll help shape our test-and-learn culture, using insight and first-party data to continuously improve performance and create impactful learner experiences.

Responsibilities include:

• Own and deliver B2C digital channel activity with a focus on direct-to-learner email marketing, lifecycle automation, and website conversion.
• Plan, execute, and optimise multi-channel campaigns aligned to learner journey stages, programme launches, and business goals.
• Lead the implementation of email marketing campaigns (e.g. newsletters, lifecycle flows, cohort comms), managing segmentation, A/B testing, personalisation, and automation through HubSpot.
• Collaborate with:
• B2C Content Manager on messaging, content planning, and tone of voice.
• CRM & Data Manager on workflow logic, segmentation, and first-party data use.
• Reporting and Data & Tech teams to ensure visibility of KPIs and enable smarter decision-making.
• Manage and optimise microsites improving UX, and layout to drive conversion.
• Use tools like Google Analytics, Clarity, and internal dashboards to monitor digital funnel performance and identify opportunities for CRO.
• Develop strategies to attract, nurture, and convert learners across digital channels aligning journeys with awareness, consideration, and sign-up phases.
• Champion the smart use of data to enhance personalisation, campaign segmentation, and performance optimisation.
• Support limited but strategic paid activity on LinkedIn and Meta, in partnership with the B2C Content Manager.
• Work hand-in-hand with wider marketing teams to align digital distribution and campaign success.
• Keep a finger on the pulse of evolving martech and AI tools to enhance campaign efficiency and creativity.

About you

You're a curious, results-driven digital marketer with sharp instincts and serious skill when it comes to digging into data and turning insights into action. You’re passionate about making every click and email count, and you enjoy digging into the numbers. You thrive in cross-functional teams, love a well-crafted journey, and take real pride in delivering marketing that works.

Experience and skills

Essential

• Proven B2C digital marketing experience across acquisition, engagement, and retention.

• Hands-on with HubSpot (or similar) for workflows, nurture campaigns, automation, and performance reporting.

• Strong track record in email marketing; automation, personalisation, segmentation, and optimisation.

• Skilled at activating campaigns using behavioural and funnel data to guide timing, targeting, and improvements.

• Experience running A/B tests and experiments to inform strategy.

• Confident using analytics tools (Google Analytics, Looker Studio, PowerBI, HubSpot, internal dashboards) to generate insights and optimise performance.

• Familiar with user behaviour and CRO tools like Microsoft Clarity or Hotjar.

• Experienced in website optimisation, UX improvements, and conversion rate tactics.

• Collaborative and proactive - able to lead own workload while supporting cross-team projects.

• Works closely with content and data teams to implement, track, and enhance campaigns with a focus on measurement and learner journey insights.

• Embraces a test-and-learn mindset to continuously improve results.

• Passionate about staying ahead of digital trends and adopting new tools, especially AI-driven solutions.

Desirable

• Exposure to attribution modelling or funnel performance analysis to assess ROI and channel contribution.
• Comfortable interpreting data dashboards and collaborating with tech/data teams to improve reporting accuracy and depth.
• Understanding of paid media strategy including PPC and paid social, with an ability to interpret results and guide optimisation, even if not directly executing.

Why Join Corndel?

We welcome applications from candidates of all backgrounds. However, please note that we’re currently unable to offer visa sponsorship, so you’ll need to have existing right to work in the UK to be considered for this role.

As part of our commitment to create an inclusive workplace where all colleagues can be their true selves, excel in their roles and progress in their careers, we recognise the importance of embracing the diversity in the working population and making Corndel a fully accessible employer.

As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme, when submitting your application, please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview, in some recruitment situations such as peak times, we might need to limit the overall numbers of interviews we offer.

If you have a disability that might affect any stage of the recruitment process, please let us know about any help or reasonable adjustments you need before any interview or assessment. We’ll work with you to make sure any appropriate support is in place and make the application process a more positive experience.

Corndel is committed to safeguarding and safer recruitment practices, and will undertake pre-employment checks on the successful candidate, including basic DBS Disclosure Check.

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