Marketing Director

Role type: Full time

Location: London

Global University Systems (GUS) is an international education group that empowers students to transform their lives through education. We believe education drives careers, lives, and society forward, enabling a brighter and more sustainable future for all.  Our institutions offer the broadest range of industry-relevant skills through inclusive, accessible and digital-first learning.  We offer a choice of career-enhancing certificates, degrees and post-graduate level qualifications, equipping our thriving multi-national community of students for lifelong success.  Our world-leading network and state-of-the-art institutions power the upskilling of our students worldwide.  

Summary of role:

We are seeking a visionary and results-driven Director of Marketing to lead the marketing strategy and execution across GUS Medical institutions. This is a critical senior leadership role with full responsibility for marketing performance, budget, team leadership, and brand positioning across multiple markets.

You'll play a central role in shaping the future of international higher education across multiple respected brands. You’ll lead a talented team and have the opportunity to make a real impact across global markets.

You will work in close partnership with the Director of Sales to deliver on annual enrolment targets and drive sustainable growth through best-in-class marketing strategies

Strategic Leadership

• Develop and execute unified marketing strategies across all GUS Medical institutions, aligned with business objectives and regional market dynamics

• Define and drive the positioning of each brand, including market entry strategies for new regions, programme launches, or campus openings

• Conduct competitive landscape analysis and use insights to shape product offerings and market positioning

Full-Funnel Marketing Ownership

• Oversee the entire marketing chain: from lead generation (via PPC, paid social, affiliate, organic channels) to content, social media, PR, design, and video production

• Ensure strong collaboration between marketing and performance teams to drive lead volume, quality, and conversion

Team Leadership

• Lead a distributed team of marketing professionals globally (Brand Marketing, Performance Marketing, PR, Design, Video)

• Inspire and manage a high-performance team culture, with a strong focus on accountability, innovation, and execution

Stakeholder Engagement

• Act as the key marketing contact for the CEO, COO, Sales, Admissions, Finance, and HR departments, ensuring tight cross-functional collaboration

• Represent marketing in board meetings, leadership events, and management conferences

Agency & Vendor Management

• Manage internal service providers within the central GUS team, including campaign execution, SEO, design, and copywriting services

Budget & Performance Oversight

• Own the full marketing budget across all brands and institutions — planning, monitoring, and adjusting spend based on performance

• Ensure efficient and effective use of budget in alignment with enrolment and growth objectives

Data-Driven Performance Management

• Track and report on all core marketing KPIs

Professional Experience

• Minimum of 9 years in marketing roles, with at least 5 years in a leadership position, preferably within the educational sector in Germany/Europe

• Broad marketing expertise across core functions including brand, digital, content, demand generation, video, design & PR

Educational Background

• Master's degree in Marketing, Business Administration, or a related field

• Market Knowledge

• In-depth understanding of the educational landscape, particularly private universities, and

• familiarity with the German market is advantageous

Digital Proficiency

• Strong knowledge of digital marketing tools and platforms, including PPC, SEO, Google Analytics, CRM systems, and CMS

High KPI thinking ability

• Experienced in setting up business KPIs for the marketing teams and regions and reporting into the business; Strong budget ownership and commercial acumen

Leadership Abilities

• Proven experience in managing and mentoring teams, with excellent communication and interpersonal skills; Exceptional stakeholder and vendor management skills

Analytical Skills

• Ability to analyse complex data, derive actionable insights, and adapt strategies accordingly

What we offer:

• 25 days annual leave plus bank holidays - time to rest, recharge, and balance life beyond work.

• Hybrid working - most roles offer hybrid or flexible arrangements to support work-life balance.

• Contributory Pension Scheme - 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.

• Private Medical Insurance (T&C's apply) - prioritising your wellbeing with speedy access to healthcare whenever you need support.

• Season Ticket Loan (T&C's apply) - spread the cost of your commute with an interest-free travel loan.

• Eye Care Vouchers - support for regular eye tests and essential eyewear.

• Training & Development opportunities (T&C's apply) - access to short courses via FutureLearn and Group-wide professional development programmes.

• Staff Discount Scheme - via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc

• Employee Assistance Programme - confidential support for your wellbeing, whenever you need it.

• Refer a Friend Scheme for staff members (T&C's apply) - earn rewards for helping us bring great talent into the team

• If you feel this is the role you are looking for, please click below to apply for the role!

We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.

GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

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