Digital Channel Lead

At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.

THE ROLE

We are looking for an experienced and visionary Digital Channel Lead to elevate our digital presence and performance. This is a critical role responsible for owning the strategic development and operational excellence of our core digital marketing channels. This role will be instrumental in evolving our digital capabilities and optimising our MarTech stack to drive significant business impact across our website, digital advertising (PPC & Display), email, and in-app experiences. The role is equal parts technical and strategic, and we are looking for a passionate expert who enjoys both sides of digital marketing.

Reporting into the Customer Marketing Director.

Responsibilities:

• Digital Channel Strategy : Lead the strategic planning for all digital channels. Identify emerging digital trends, technologies, and competitive opportunities to inform and evolve our digital channel roadmap.

• Ownership and Delivery of Website execution: Drive the strategic development and ongoing optimisation of our website, focusing on UX/UI, SEO, conversion rates, and content effectiveness. Ability to develop new pages and make website changes using a visual development platform, eg/ webflow.

• MarTech Stack Ownership & Optimisation: Alongside the Customer Marketing Director, take ownership of the effective utilisation and continuous optimisation of our marketing technology (MarTech) stack. Identify gaps and opportunities within our current MarTech tools.

• Digital Channel Capability Development:

• PPC & Digital Display: Oversee the strategy, execution, and optimisation of all paid digital advertising campaigns

• Email: Lead the development of our email marketing capabilities

• In-App Marketing: Develop and optimise in-app messaging

• Reporting and Measurement: Champion a data-driven approach, leveraging insights to continually optimise channel performance and demonstrate clear ROI.

• Brand champion: Ensure consistency across all marketing touchpoints and communications, ensuring adherence to brand guidelines.

• Budget Management: Manage the digital budget effectively, ensuring optimal allocation of resources for maximum impact.

• People Management: 2 direct reports - be able to demonstrate prior experience managing, nurturing and delegating.

WHO WE ARE LOOKING FOR

The skills, experience, and aptitudes we are looking for are listed below but please don’t be discouraged from applying if you don’t meet every single one of these criteria – having a ‘can do’ attitude is sometimes more important than being able to tick every box:

• Bachelor's degree

• 5+ years of experience in a digital role, with exposure to website building/management, PPC, digital advertising and e-mail.

• Passion for website development and creating brilliant customer journeys

• Experience of Content Management Systems (CMS) for website updates

• Strong analytical skills with the ability to interpret data and identify actionable insights

• Core understanding of Google Ads and Google Analytics

• Core understanding of SEO principles

• People management experience

• Budget management experience

• Highly organised and capable of managing multiple projects simultaneously in a fast-paced environment

• Excellent attention to detail

WHO WE ARE

We work in partnerships with governments and financial institutions in the UK and internationally. Our cloud-native digital platform is revolutionising how people around the world think about, and save for, their retirement.

At heart, we’re a financial technology business. What we do is all about innovation, and using the power of digital change to put the customer first. Our Engineers will tell you that working at Smart gives you the opportunity to play your part in developing world-class technological solutions, working with – and learning from – like-minded people.

You’ll also find that, across our business, our colleagues love Smart’s culture, and how what we do means better financial outcomes for savers. That feels worthwhile, and it means that what we do, collectively, goes way beyond the nine to five of a typical working day.

Don’t just take our word for it – you can see what our colleagues say about working at Smart on LinkedIn Life and Glassdoor .

BENEFITS

At Smart, one of the eight principles we work to is “We want happy and good people in our team”. We created a list of benefits that helps us achieve this goal:

• 25 days’ holiday per year, increasing with length of service.

• £500 annual training budget to spend on your professional development

• Extensive private healthcare, including dental, eyecare and EAP

• Enhanced sick leave (three months’ pay per year)

• Enhanced maternity and paternity (maternity – 6 months fully paid/paternity – 3 weeks fully paid)

• Death in service insurance cover

• Fully-paid five-week sabbatical after five years of employment

• In office wellbeing, such as manicures, massages and barbers.

• Smart employees also enjoy a 50% discount on orders from our sister company Arena Flowers, Britain's most ethical florist. They offer unique hand-tied bouquets, luxury flowers, letterbox flowers, plants and gifts to spend on friends and loved ones or even for yourself.

We think Smart is an awesome place to work. If it sounds like somewhere you’d like to work, too, and if you’re ready to play your part in our continued success in the future, then naturally we’d love to meet you.