Senior CRM Exec - Brand Hackers

Up Collective
London

Senior CRM Exec (Klaviyo) | £32-42k

Brand Hackers

We build experienced, dynamic and fractional teams that fit in like puzzle pieces – providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show; we're a team of passionate professionals who eat, sleep, and breathe branding and marketing.

Our diverse team of experts covers all marketing mix elements, from performance and social media to web development and beyond and with over 100 brands under our belt, our Brand Hackers have a treasure trove of shared experiences. This wealth of knowledge fuels our creativity and gives us the edge.

The Role: Senior CRM Exec

As our brand partners continue to prioritise email marketing and CRM to support their growth, we are seeking an adept Senior CRM Executive to join our team.

This is an exciting and diverse role which will see you doing a bit of everything from auditing email flows, crafting a newsletter content strategy, or writing a campaign.

You'll be…

As a Senior CRM Exec within the Brand Hackers team, you’ll be working across 2-4 brands at any one time, either as part of wider team of Brand Hackers or working alongside their marketing team.

Typical responsibilities will likely include:

  • Producing CRM audits for brand partners

  • Planning, executing, and optimising multi-channel CRM campaigns for exciting challenger brands (email, push, SMS) focused on engagement, retention, and loyalty

  • Copywriting and designing campaign emails, using in-house designed templates or creating your own, to produce standout campaign materials

  • Analysing and interpreting campaign performance metrics to inform strategy and continuous improvement

  • Bringing fresh, innovative ideas to test, learn, and push boundaries for our partner brands

  • Working with the CRM manager to wireframe, build and optimise flows for brand partners

  • Reporting key campaign outcomes, learnings, and insights to stakeholders

You'll have:

  • Minimum two years of hands-on CRM/email marketing experience, particularly with D2C FMCG brands

  • Strong understanding of Klaviyo, with the agility to work with Mailchimp and other CRM platforms

  • Demonstrable understanding of how to design customer journeys and personalise experiences within CRM

  • Excellent analytical skills

  • Proactive, self-motivated, and confident working independently

  • Excellent communication skills both written and verbal

  • Excellent project and time management skills

  • Basic Canva design skills

  • Background in agencies a plus!

💸 Salary: £32-42k DOE

🏡 Logistics: Roaming - WFH but you will be required to be in London at least once per month (we'll fund up to £100 travel per trip if coming from outside of London).

🌴 25 days holiday plus bank holidays

☕ Monthly working-from-home allowance

🎂 Birthday off

🧠 Unlimited coaching with MoreHappi

🌍 Full Up World Membership

Want to know more about our ethos and benefits? View the Up Collective handbook .

Note, there is a 2x step application process for this role.

1️⃣ You'll have some questions when you hit apply

2️⃣ Then you'll get an email asking you to submit some video answers.

Only after the video answers have been submitted is your application complete.

Posted 2026-02-21

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