Employer Brand, Campaign & Content Lead (UK)

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Human Resources leads the implementation of the Group’s people strategy in line with business objectives. We facilitate talent management, succession planning and employee mobility while defining and overseeing frameworks that support employee performance management, reward, learning and development, resourcing and engagement.

The Employer Brand, Campaign & Content Lead is a strategic role, responsible for developing campaign and content strategies for global and local incentives building our Employer Brand proposition with priority talent segments and geographies. This role will closely interlock with the Experience Strategy Lead to ensure we are delivering the right message, at the right time, in the right place, with the right segment.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

In this role you will:

• Responsible for partnering with the research and insights team to obtain competitive analysis, audience segmentation, and trend research to shape brand and marketing strategies.
• Develop robust, tailored marketing and campaign strategies aligned with business objectives and talent acquisition and retention goals.
• Partner with cross-functional teams to conceptualize, plan, and execute impactful campaigns
• Accountable for monitoring emerging industry trends, platforms, and best practices in content marketing and brand positioning.
• Foster collaboration across marketing, brand, and communication teams to leverage synergies and drive unified efforts
• Analyse challenges, opportunities, and required solutions to deliver impactful results aligned with business objectives.

To be successful in this role you should meet the following requirements:

• Prior experience designing data driven strategies tailored to business goals and talent needs.
• Prior experience in market research, marketing audience segmentation, and trend analysis.
• Ability to build campaign strategy and build propositions either within an Agency or in-house.
• Proven ability to translate complex data into actionable insights and measurable strategies.
• Understanding of emerging industry trends, and talent needs, and best practices in marketing and branding.
• Experience in creating and managing end-to-end brand and marketing campaigns.
• Thorough understanding of business value creation and how marketing campaigns contribute to organizational goals.
• Prior experience developing and presenting compelling business cases.

This role is based in London on a hybrid working basis.

Opening up a world of opportunity

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: [email protected]